• BIZ DEV: Mistress Wins IMAX
    IMAX named Mistress as its global creative agency, following a review. The agency will create a 2016 global brand campaign for the theater chain, with more than 1,000 cinemas in 65 countries. Cooke Wax Partnership previously handled work for IMAX." At IMAX our mission is to change the way people around the world experience movies," said Eileen Campbell, chief marketing officer at IMAX. "Mistress understands our love for cinema and the global nature of our business and we believe they possess the strategic and creative vision to help us further define our voice and take the IMAX brand to another ...
  • BIZ DEV: The Woo Agency Wins Bosch Home Appliances
    Bosch home appliances U.S. tapped The Woo Agency as its creative agency of record, following a review. The Culver City, Calif.-based agency bested five other agencies for the win. The Truth Agency previously handled the account. First work will launch Q1 2016. "The Woo is uniquely positioned to help Bosch solidify its leadership position as the European design brand for the premium kitchen market," said Dan Kenny, director of brand marketing for Bosch Home Appliances U.S. "Their knowledge of the industry combined with their creativity and understanding of the Bosch brand was apparent throughout the review process and we look ...
  • BIZ DEV: Wall Street Communications Named Content Marketing AOR For VOGO
    VOGO, a mobile video technology company that offers a live-media experience for in-venue spectators, tapped Wall Street Communications as content marketing agency of record to support the company's global business operations. VOGO's flagship application for mobile devices, VOGO SPORT, enables enhanced in-venue viewing of live stadium sports and other arena events. Spectators can use their smartphones or tablets to watch the action live and in real-time from several different camera views. "As a previous client of Wall Street Communications for many years, I have the utmost confidence in their ability to get the job done," said Christophe Carniel, CEO and ...
  • BIZ DEV: Struck Retains Utah Office Of Tourism
    Struck was awarded a five-year contract with the Utah Office of Tourism. The agency has handled the account since 2005. The five-year contract is new for the state office and will allow both Struck and media buying partner Love Communications to build on the success of past campaigns for the Office of Tourism, including the summer "Mighty 5" and winter "Find Your Greatest" initiatives. During the pitch process, an initial list of seven agencies was narrowed down to three, and then a winner was chosen. "Utah's tourism advertising firm has the privilege of promoting one of the most beautiful places ...
  • BIZ DEV: Cibo Named Brand AOR For Subaru Asia
    Cibo was named brand experience agency of record for Motor Image Group of Singapore, the exclusive Subaru distributor in southeast Asia. The agency will develop a new brand strategy and creative platform related to the brand's "Confidence in Motion" promise. Motor Image Subaru markets include Taiwan, Hong Kong, Philippines, Cambodia, Vietnam, Malaysia, Thailand, Indonesia and Singapore. Cibo will be working with Motor Image's media agency, Maxus Singapore, on new TV, print, OOH, digital, social media work, slated to launch in March, 2016. "We were attracted to Cibo with their strong brand client list including Tesla and their experienced senior team's ...
  • BIZ DEV: JCPenney Taps Narrative_ To Handle Digital, Social Media Work
    Narrative_, a New York-based agency founded by Russell Simmons, and Tricia Clarke-Stone, was named digital and social media agency of record for JCPenney. The agency has created campaigns for brands like Under Armour, DeLeon Tequila, Samsung, COTY and PEBBLE. JC Penney spent $383 million on measured media in 2014 and $148 million the first six months of 2015, according to Kantar Media.
  • BIZ DEV: Gluttony Named AOR For Stephen Silver Jewelry
    Stephen Silver jewelry house tapped Gluttony New York as its agency of record. Gluttony has experience working with jewelry and watch brands, having created commercials for Ritani and recently designing a 12-language global website for Bulova. The agency is presently designing Stephen Silver's annual catalog, which includes shooting all jewelry and watch pieces with New York-based photographer Justin Piccioti. Gluttony is also charged with print, signage and digital campaigns.
  • BIZ DEV: Curiosity Advertising To Handle Social Media For Roto-Rooter Plumbing & Drain Services
    Curiosity Advertising was named social media agency of record for Roto-Rooter Plumbing & Drain Services. The agency is charged with building a strong social media voice for the brand. Debut work launched in October and includes social content, video and digital banners. "The Curiosity team has the experience and creativity to amplify and broaden Roto-Rooter's voice via social media," said Robert Goldschmidt, executive vice president of Roto-Rooter. "The way brands communicate with the public is changing quickly, so we are partnering with Curiosity to shape our social media and branding strategy so we can better reach and relate to prospective ...
  • BIZ DEV: KenWerks Nabs Marketing, PR Work for Triton
    Triton, a men's jewelry brand and division of Frederick Goldman, tapped KenWerks as its marketing and public relations agency of record. The agency will handle all brand marketing, entertainment marketing and public relations for the brand. "We're honored to have been hired by the industry leader to work on one of their 'crown jewel' brands," said Ken Loo, founder and CEO of KenWerks. "We're excited to work with TRITON and its leadership to help build recognition of the company's expertise and appeal beyond the wedding band into intriguing new brand extensions."
  • BIZ DEV: Immortology Names AOR For Greenfield Capital Partners
    Following a three-week review, Immortology was named agency of record for Greenfield Capital Partners, a private equity fund that invests in the legal cannabis industry. Immortology is charged with developing a brand identity, advertising, website and collateral. First work, to break in late fall, will target domestic and international high-wealth investors and investment managers, with print, online and direct mail elements. Additional Immortology clients include Courtyard Commons, Classical Elements, Armstrong Athletic Club, Care Plastic Surgery, Governors Club, The Museum of Life + Science, Mark Jacobson Toyota and YMCA of the Triangle.
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