First work is expected in the coming months.

Rao's Homemade has appointed Goodby Silverstein & Partners (GS&P) as its creative agency partner.  It wasn't clear if the appointment followed a formal review or if there was an incumbent on the account. GS&P will develop creative work which will build on Rao's heritage of slow-simmered sauces, premium ingredients, and recipes, while expanding its cultural relevance across media, storytelling, and brand experiences. Initial work is expected to debut later this year.  …