by on Oct 27, 3:00 PM
McKinney has been named agency of record for Sherwin-Williams. The agency will handle creative and media planning duties on the $40 million account.
by on Oct 27, 3:00 PM
BrandCottage was named as media agency for Johnston and Murphy.
by on Oct 27, 3:00 PM
JetDirect Aviation tapped Winsper to handle its advertising and marketing chores.
by on Oct 27, 3:00 PM
Levi's placed its U.S. creative account in review. Incumbent Bartle Bogle Hegarty will not defend.
by on Oct 27, 3:00 PM
New sport developer Kan Jam named Cenergy as its first advertising agency of record. In addition, Cenergy will take an equity position in Kan Jam. The agency will develop digital and social media advertising, plus collateral and P-O-S elements.
by on Oct 27, 3:00 PM
Zenith Media was named media planning and buying agency of record for Harrah's Entertainment. Billings are estimated at $120 million. Carat, Mindshare and incumbent Horizon were finalists in the review.
by on Oct 27, 3:00 PM
Hewlett-Packard contacted five advertising holding companies as part of its global review for its Technology Solutions Group. Both creative and media duties are part of the review.
by on Oct 27, 3:00 PM
The American Cancer Society chose The Martin Agency and Brodeur Partners to handle general-market advertising and public relations, following a review.
by on Oct 27, 3:00 PM
Waterford Crystal tapped Cossette to handle creative and media work on its $5 million account.
by on Oct 27, 3:00 PM
Quaker Oats awarded Goodby, Silverstein & Partners creative duties on its $45 million advertising account.