Rain-X, a line of consumer automotive and glass care products, named Cramer-Krasselt Milwaukee as its agency of record, following a review. The assignment will include branding and positioning, advertising and social media chores.
Deutsch LA was named agency of record for Zillow, a real estate information marketplace. The agency will handle creative, account planning and media planning duties.
LevLane was named agency of record for the orthopaedic specialist Rothman Institute, Philadelphia, without a review. The incumbent was The Merz Group, West Chester, Pa.
KSL Media was awarded the Frontier Communications Corporation account after a review.
IAM Advertising, an agency operated by students at the High School for Innovation in Advertising and Media (IAM), has signed its first paying client. The National Black Programming Consortium/BlackPublicMedia.org tapped IAM Advertising to promote its 4-hour PBS documentary series, DC Met: Life Inside School Reform, scheduled to air in Spring 2013.
SK+G Advertising was named agency of record for a collection of Orient-Express properties in North America. The agency was previously awarded AOR status for Orient-Express’ El Encanto resort in Santa Barbara, which is scheduled to open in March 2013.
Roth Partners was selected by Newell Rubbermaid as its agency of record for the Graco baby products brand in North America. Graco is consolidating brand communications chores with the agency. Roth Partners will handle all brand communications across all channels, which were previously split among several agencies.
KSV was named agency of record for Okemo Mountain Resort in Ludlow, Vt. The account was previously handled by Milk.
CARRERA, an international eyewear brand, named Wieden+Kennedy Amsterdam as its creative agency of record. The partnership will initially focus on a new teaser campaign that will run online, as well as in worldwide points of sales.
Chivas Regal selected Evolution Bureau as its global social media agency.