Tribal DDB Latina has won Volkswagen Latinoamerica's digital regional account. With this win, DDB Latina expands its relationship with Volkswagen in Latin America, where DDB offices in Mexico, Argentina, Guatemala and El Salvador already work with the brand.

John Muir Health, a Bay Area health care provider, awarded Duncan/Channon creative duties. The agency already handles media planning chores.

Young & Laramore was named agency for Bauducco Foods, a manufacturer of baked goods in Brazil and worldwide manufacturer of panettone. The agency will launch Bauducco Panettone in the U.S. in November.

Wine & spirits company Brown-Forman selected Bridge Worldwide as digital agency of record for its Southern Comfort brand.

Mother New York has won back creative chores on the $85 million Virgin Mobile advertising account. Using the new tagline "Welcome to the Crazy Life," the campaign includes TV, print, outdoor, digital and social media elements. Mother previously handled the account in 2006.

Travelers insurance awarded MediaCom its $100 million media planning and buying accounts, without a review.

Zimride, an online rideshare community, named Colle+McVoy as its agency of record. The agency will handle strategic planning, identity design, advertising, media planning, online marketing, social marketing, promotional materials and public relations.

Denny's has parted ways with its agency, Goodby, Silverstein & Partners.

Alma DDB and OMD were awarded Florida's Tobacco Free Florida anti-smoking project. The agencies will handle creative and media planning and buying.

Sprite named Isobar as its global digital agency of record.