Mother New York has won back creative chores on the $85 million Virgin Mobile advertising account. Using the new tagline "Welcome to the Crazy Life," the campaign includes TV, print, outdoor, digital and social media elements. Mother previously handled the account in 2006.

Wine & spirits company Brown-Forman selected Bridge Worldwide as digital agency of record for its Southern Comfort brand.

Young & Laramore was named agency for Bauducco Foods, a manufacturer of baked goods in Brazil and worldwide manufacturer of panettone. The agency will launch Bauducco Panettone in the U.S. in November.

John Muir Health, a Bay Area health care provider, awarded Duncan/Channon creative duties. The agency already handles media planning chores.

Tribal DDB Latina has won Volkswagen Latinoamerica's digital regional account. With this win, DDB Latina expands its relationship with Volkswagen in Latin America, where DDB offices in Mexico, Argentina, Guatemala and El Salvador already work with the brand.

Fallon was named advertising agency of record for The Cosmopolitan of Las Vegas, a resort opening in December 2010. The agency will handle strategic planning and creative and connection plan development.

UK parenting brand, Mamas & Papas, tapped Mullen Boston to launch its brand in the U.S. this autumn.

NYCA was hired by OneRoof Energy to build a long-term marketing strategy as well as create digital materials to support its builder program launch.

Lifetime Entertainment tapped Horizon Media to handle its traditional and digital media buying and planning duties. Mediacom previously handled the work.

Sprite named Isobar as its global digital agency of record.