Lifetime Entertainment tapped Horizon Media to handle its traditional and digital media buying and planning duties. Mediacom previously handled the work.

NYCA was hired by OneRoof Energy to build a long-term marketing strategy as well as create digital materials to support its builder program launch.

UK parenting brand, Mamas & Papas, tapped Mullen Boston to launch its brand in the U.S. this autumn.

Fallon was named advertising agency of record for The Cosmopolitan of Las Vegas, a resort opening in December 2010. The agency will handle strategic planning and creative and connection plan development.

AED was awarded a $28 million contract by the Centers for Disease Control and Prevention to develop a national initiative to address two preventable causes of death: obesity and tobacco use. Campbell-Ewald (C-E) will handle media duties for the campaigns. In addition, C-E was named agency of record for Detroit's MotorCity Casino Hotel.

Wells Fargo awarded Universal McCann and MRM its digital media chores and creative work.

Euro RSCG Shanghai was named agency of record for Chinese children's clothing brand, Balabala. The agency bested Leo Burnett and DraftFCB for the win.

Universal McCann was awarded media planning and buying chores on Ethan Allen's $20 million advertising account. MediaCom previously handled the work.

Family Dollar Stores selected Bernstein-Rein Advertising as its first agency of record, charged with media planning and buying, account planning, creative, digital and database/analytics duties.

The Bank of Easton named Strategis as its agency of record. The account was won without a review and previously handled by Sundin Associates.