by on Jul 12, 3:00 PM
Euro RSCG Shanghai was named agency of record for Chinese children's clothing brand, Balabala. The agency bested Leo Burnett and DraftFCB for the win.
by on Jul 12, 3:00 PM
Wells Fargo awarded Universal McCann and MRM its digital media chores and creative work.
by on Jul 12, 3:00 PM
AED was awarded a $28 million contract by the Centers for Disease Control and Prevention to develop a national initiative to address two preventable causes of death: obesity and tobacco use. Campbell-Ewald (C-E) will handle media duties for the campaigns. In addition, C-E was named agency of record for Detroit's MotorCity Casino Hotel.
by on Jul 6, 3:00 PM
Horizon Media was awarded direct response media duties for Re-Bath.
by on Jul 6, 3:00 PM
Dish Network tapped Horizon Media to handle its media planning and buying chores, estimated at $270 million. Compass Point Media previously handled the work.
by on Jul 6, 3:00 PM
MGM Resorts International tapped RPA as its agency of record to handle all integrated marketing for the Luxor Hotel & Casino and Excalibur Hotel & Casino.
by on Jul 6, 3:00 PM
IHOP named McCann Erickson West as its creative agency of record, without a review. Vitro previously handled creative chores. Universal McCann will continue to handle IHOP's media planning and buying. McCann Erickson Los Angeles previously worked with IHOP from 2002 to 2007, and developed the restaurant's "Come hungry. Leave happy." tagline.
by on Jul 6, 3:00 PM
Facebook application, fidipidi named BooneOakley Charlotte, as its first agency of record, charged with digital and social media chores. First work will break in July.
by on Jul 6, 3:00 PM
Deutsch New York was awarded creative chores for sleep aid, Lunesta.
by on Jul 6, 3:00 PM
SapientNitro scored interactive design and marketing duties for Sunglass Hut, following a review. The agency will handle all digital marketing and Flash design on the Sunglass Hut e-commerce site. In addition, SapientNitro will be responsible for supporting all online branding, seasonal marketing and digital promotions for key brands sold at Sunglass Hut.