by Fern Siegel on May 31, 10:00 AM
Retail fashion brand C&A named DDB Europe as its lead strategic and creative agency across Europe.
by Steve McClellan on May 27, 12:00 AM
Boulder, CO-based Fortnight Collective has been awarded AOR duties for Steamboat Ski & Resort Corp., also known as “Ski Town, USA,” and located in Steamboat Springs, CO. As AOR, the agency said it would “work to build upon Steamboat Resort’s legacy as the go-to resort for skiers, snowboarders and vacationers across the nation.” Fortnight will be responsible for brand strategy, as well as full creative and production services. “Having a long history with Fortnight on other endeavors, we partnered with an agency that truly understood the spirit of our mountain and the many offerings of our resort,” said Morgan Bast, Director of Marketing, Steamboat Ski & …
by Steve McClellan on May 24, 2:37 PM
Colle McVoy has retained AOR duties for the Jackson Hole Travel and Tourism Joint Powers Board (JHTTB) after a mandated review. The agency will continue to lead brand strategy, creative, design, media planning/buying and influencer marketing. The partnership moving forward will prioritize communication centered on destination stewardship with a renewed focus on enhancing the quality of life of the community. Jackson Hole is embarking on a new destination management plan
and campaign in 2022 focused on sustainability and protecting its natural resources. The new plan establishes a strategic roadmap to identify, amplify and align the community’s shared values in ecosystem …
by Steve McClellan on May 24, 11:47 AM
Almond marketing cooperative Blue Diamond Growers has selected McKinney as its agency of record for all creative work across Blue-Diamond’s consumer brands including Blue Diamond Almond Breeze and Blue Diamond Snack Almonds. The selection followed a competitive pitch process managed by SRI. The incumbent was TBWA\Chiat\Day LA, which did not defend. McKinney, part of Cheil Worldwide, said its remit includes expanding the brand's reach into more US households by showcasing the healthy, flavorful and satisfying product choices within the Blue Diamond portfolio. Raj Joshi, Senior Vice President, Global Consumer Division at Blue Diamond Growers, stated, "Working with McKinney will enable …
by Fern Siegel on May 24, 10:00 AM
The shop will build on its integrated campaign, "Crunch Mode," launched during the pandemic.
by Fern Siegel on May 20, 10:00 AM
Yonder Media will support the charity's fundraising efforts and enhance its supporter database.
by Fern Siegel on May 17, 10:00 AM
The Cincinnati agency's assignments focus on three ultra-premium tequilas.
by Fern Siegel on May 16, 10:00 AM
The agency will develop new brand campaigns to promote the plant-based, vegetarian products.
by Fern Siegel on May 13, 10:00 AM
The new digital commerce strategy will launch in July.
by Steve McClellan on May 12, 9:34 AM
Following a competitive review process, Allen & Gerritsen has been selected by Combined Jewish Philanthropies of Greater Boston to expand its national presence and brand recognition with a remit that includes creative, social media and PR. A&G has offices in Boston and Philadelphia. Established in 1895, CJP is the largest nonprofit organization in Massachusetts, investing in programs that sustain Jewish life and learning, strengthen community, and support people during times of need.