• by Fern Siegel , May 31, 2022

Retail fashion brand C&A named DDB Europe as its lead strategic and creative agency across Europe, following a competitive pitch.

DDB Germany, DDB Amsterdam and adam&eveDDB participated in the effort.

The cross-agency team will develop a new global brand platform. This fall, a brand-equity campaign will launch in key European markets, except the UK.

“There are not many family businesses that dare to shape their 180-year history into a new destiny for the future,” said Diana Sukopp, CCO of Lemon & DDB Germany. DDB gains a “partner for a joint pan-border vision to wake a sleeping giant all over Europe.”   The Brenninkmeijer family owns the C&A group through its Swiss company, Coftra Holding LG.

Ben Worden, global planning partner, adam&eveDDB, added: “C&A is a on a mission to be the go-to fashion brand for the modern mainstream all over Europe. To help them achieve that, we’re working on a strategy that will drive the transformation of everything, from brand communications to digital and in-store customer experience.”