Colle McVoy has retained AOR duties for the Jackson Hole Travel and Tourism Joint Powers Board (JHTTB) after a mandated review.
The agency will continue to lead brand strategy, creative, design, media planning/buying and influencer marketing. The partnership moving forward will prioritize communication centered on destination stewardship with a renewed focus on enhancing the quality of life of the community.
Jackson Hole is embarking on a new destination management plan and campaign in 2022 focused on sustainability and protecting its natural resources. The new plan establishes a strategic roadmap to identify, amplify and align the community’s shared values in ecosystem stewardship, economic vibrancy and growth management to enhance the quality of life for residents.
Colle McVoy has been AOR for JHTTB since winning the business in 2017 and has partnered with numerous Teton County-based companies for creative production to create campaigns such as Stay Wild and the Tag Responsibly program that deterred geotagging on social media to protect the area’s lands. There was also the Cannes-recognized Wild Women video that captured the untamed spirit of Jackson Hole by highlighting its trailblazing women of past and present.
Retaining the account is the latest competitive win for Colle McVoy, which has been on a new biz streak in recent months adding Goodyear, Perdue, Northern Tool + Equipment and Blu Dot to its roster.