• BIZ DEV: Lactalis Group Taps Solve To Expand President And Galbani Brands To U.S. Audience
    Solve was hired by the North American division of Lactalis Group to expand its President brie brand and introduce Galbani Italian cheese to U.S. consumers. The agency will be responsible for positioning, target audience definition, connection strategy and messaging across traditional, digital, social and in-store channels. Solve is partnering with MarketingLab in Minneapolis for grocery shopper activation. Joanne Davis Consulting managed the review. Work will debut this summer. "With interest in food becoming an increasingly important part of the American culture, it's a wonderful time to be working with authentic, specialty cheese brands like President and Galbani," said John Colasanti, ...
  • BIZ DEV: NAIL Wins Popcorn, Indiana
    Popcorn, Indiana, creator of popcorn and whole grain snacks, tapped NAIL Communications as its agency of record, following a review. The Providence-based agency will create a national marketing campaign for Popcorn, Indiana, focusing primarily on out-of-home elements. "NAIL is known for creating big ideas that get big results for CPG companies like Mike and Ike, Stonyfield and Food Should Taste Good," said Hitesh Hajarnavis, CEO of Popcorn, Indiana. "Between their creative insights and the chemistry with our team, we look forward to working together to making a splash in the popcorn aisle." Popcorn, Indiana, spent $696,000 on measured media the ...
  • BIZ DEV: Current Lifestyle Marketing Named AOR For Club Med
    Club Med selected Current Lifestyle Marketing, part of the Interpublic Group of Companies, as its public relations agency of record, following a review. The agency is charged with developing integrated communications programs supporting its portfolio of more than 65 resorts worldwide, including the Caribbean, Asia, Africa, the United States, South America, Europe, the Indian Ocean and the Middle East. The account will be run out of Current's New York office under the leadership of Sara Joseph, senior vice president and the agency's travel practice head. "We are honored to be working with Club Med and proud to add this remarkable ...
  • BIZ DEV: CP+B Miami Named AOR For 75th Miami International Boat Show
    CP+B partnered with the National Marine Manufacturers Association (NMMA), producers of the Progressive Insurance Miami International Boat Show, to rebrand the event for its 75th year in 2016. The event, taking place February 11-15, 2016, is relocating to a new venue on Virginia Key at the Miami Marine Stadium Park and Basin. The agency will create new branding and design content consisting of TV, radio, digital, print and out-of-home advertising. "CP+B's reputation as a powerhouse global creative team with an understanding of the Miami market will help NMMA re-position the Miami International Boat Show in its new location and raise ...
  • BIZ DEV: Lindt Confirms Horizon As Its New AOR In The U.S.
    Horizon Media has been appointed Media AOR for Chocolatier Lindt USA effective immediately. The agency’s New York office will handle the account which includes channel planning and activation across all platforms in the U.S. The decision follows a formal review managed by Cello Partners of San Francisco. “We found Horizon Media to be an incredibly passionate and collaborative partner with a like-minded company culture and shared values,” said Thomas Linemayr, president and CEO of Lindt USA. “We look forward to working with Horizon to further elevate the brand and drive sales across our entire portfolio of our premium products to ...
  • BIZ DEV: SapientNitro Is The New Digital AOR For British Airways
    British Airways has selected SapientNitro, recently acquired by Publicis Groupe, for global digital AOR duties after a review. The assignment, previously handled by WPP’s OgilvyOne, is effective in July. Other agencies in the competitive pitch included DigitasLBi, BBH and We Are Social. The client said that SN will support its in-house ad-marketing team with work on the airline’s main website BA.com, as well as mobile, creative technology and social media. The shop’s geographic focus will be on key client markets including the UK, US, China, India and mainland Europe. Sara Dunham, British Airways' head of marketing, retail and direct, said: "We are ...
  • BIZ DEV: Carrabba's New Lead Agency: Fitzgerald & CO
    Carrabba’s Italian Grill has selected Fitzgerald & CO, part of Interpublic’s McCann Worldgroup, as lead strategic and creative agency following a formal review. The brand, one of the restaurant chains operated by Bloomin’ Brands Inc., spent nearly $30 million on ads last year according to Kantar. The incumbent was Boston-based MMB. “We’re looking forward to the [Fitzgerald] team’s strategic and creative expertise to help differentiate the brand in the marketplace, strengthen our relationship with our consumers and drive our business forward,” said Katie Knight who joined Carrabba’s last year as CMO.  The selection follows the decision last December by parent ...
  • BIZ DEV: Full Contact Selected For Thomas & Friends AOR Duties
    Boston-based Full Contact has been selected as the new advertising agency of record for Thomas & Friends, a brand in the Fisher-Price portfolio.  With this new partnership, Full Contact will drive creative strategy and production of global broadcast and digital commercials for the overall brand as well as the Fisher-Price toy line. "Full Contact presented an exciting creative vision, and we look forward to creating innovative campaigns with them that will bring to life what children and families around the world love most about Thomas," said Vinnie  D’Alleva, Senior Vice President & General Manager Fisher-Price Friends.  
  • BIZ DEV: Blue Bear Creative To Accelerate Smashburger's Social Media Presence
    The Smashburger Restaurant Chain has added Millennial-focused digital marketing agency Blue Bear Creative to its agency roster, the companies have confirmed. Blue Bear Creative will help Smashburger accelerate engagement with Generation Y through creative social media campaigns tailored to the specific platforms where Millennials focus much of their attention such as Snapchat, Instagram and YouTube. “We’re thrilled to have Blue Bear Creative on board and feel confident that this partnership will enable us to accelerate our social media presence with fresh, engaging content,” said Christine Ferris, PR & Marketing Manager at Smashburger. The restaurant chain currently operates in 34 states and ...
  • BIZ DEV: San Diego Parks Tap MeringCarson To Raise Profile
    Founded in 2002, the non-profit Balboa Park Cultural Partnership (BPCP) unites 28 arts, science, and cultural institutions located in Balboa Park, San Diego to collaborate to achieve shared goals and initiatives. The group has appointed MeringCarson to overhaul its brand image. The agency's San Diego office will oversee a comprehensive makeover that will include brand platform research and development, a new logo, tagline, as well as media planning. There was no formal review. The BPCP previously worked with local agencies on a project-by-project basis. The organization's revenue, which includes grants and contributions, was $1.09 million according to its most recent ...
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