BIZ DEV: Lactalis Group Taps Solve To Expand President And Galbani Brands To U.S. Audience

Solve was hired by the North American division of Lactalis Group to expand its President brie brand and introduce Galbani Italian cheese to U.S. consumers. The agency will be responsible for positioning, target audience definition, connection strategy and messaging across traditional, digital, social and in-store channels. Solve is partnering with MarketingLab in Minneapolis for grocery shopper activation. Joanne Davis Consulting managed the review. Work will debut this summer. "With interest in food becoming an increasingly important part of the American culture, it's a wonderful time to be working with authentic, specialty cheese brands like President and Galbani," said John Colasanti, CEO of Solve.
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