Solve was hired by the North American division of Lactalis Group to expand its President brie brand and introduce Galbani Italian cheese to U.S. consumers. The agency will be responsible for
positioning, target audience definition, connection strategy and messaging across traditional, digital, social and in-store channels. Solve is partnering with MarketingLab in Minneapolis for grocery
shopper activation. Joanne Davis Consulting managed the review. Work will debut this summer. "With interest in food becoming an increasingly important part of the American culture, it's a wonderful
time to be working with authentic, specialty cheese brands like President and Galbani," said John Colasanti, CEO of Solve.