• by Larissa Faw , April 24, 2015

Horizon Media has been appointed Media AOR for Chocolatier Lindt USA effective immediately. The agency’s New York office will handle the account which includes channel planning and activation across all platforms in the U.S. The decision follows a formal review managed by Cello Partners of San Francisco. “We found Horizon Media to be an incredibly passionate and collaborative partner with a like-minded company culture and shared values,” said Thomas Linemayr, president and CEO of Lindt USA. “We look forward to working with Horizon to further elevate the brand and drive sales across our entire portfolio of our premium products to make Lindt the preferred choice for chocolate lovers.” Word of the decision surfaced last week although the client and agency were in no-comment mode until Thursday of this week. Lindt spent about $45 million on ads in the U.S. in 2014 according to Kantar.