BIZ DEV: Current Lifestyle Marketing Named AOR For Club Med

Club Med selected Current Lifestyle Marketing, part of the Interpublic Group of Companies, as its public relations agency of record, following a review. The agency is charged with developing integrated communications programs supporting its portfolio of more than 65 resorts worldwide, including the Caribbean, Asia, Africa, the United States, South America, Europe, the Indian Ocean and the Middle East. The account will be run out of Current's New York office under the leadership of Sara Joseph, senior vice president and the agency's travel practice head. "We are honored to be working with Club Med and proud to add this remarkable market leader to our travel portfolio," said Virginia Devlin, president of Current. "We'll be working to distinguish unique offerings from the growing competition in this category and enticing discerning travelers to discover today's Club Med."
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