Boston-based Full Contact has been selected as the new advertising agency of record for Thomas & Friends, a brand in the Fisher-Price portfolio. With this new partnership, Full Contact will drive creative strategy and production of global broadcast and digital commercials for the overall brand as well as the Fisher-Price toy line. "Full Contact presented an exciting creative vision, and we look forward to creating innovative campaigns with them that will bring to life what children and families around the world love most about Thomas," said Vinnie D’Alleva, Senior Vice President & General Manager Fisher-Price Friends.