by Fern Siegel on Jan 27, 10:00 AM
The agency will lead Quantinuum's brand and digital marketing efforts.
by Fern Siegel on Jan 26, 10:00 AM
The account is Tesco's clothing brand. BBH has been Tesco's creative agency for the past seven years.
by Fern Siegel on Jan 25, 10:00 AM
Team One will handle paid media, digital and social media communications, collateral, signage and emerging channels.
by Fern Siegel on Jan 25, 10:00 AM
Team One will handle paid media, digital and social media communications, collateral, signage and emerging channels.
by Fern Siegel on Jan 18, 10:00 AM
The syrup has used the same tin since 1883. It is sold in both the U.S. and U.K.
by Fern Siegel on Jan 17, 10:00 AM
Network, a UK discount scheme for key workers, tapped Harbour as its brand and creative partner. Harbour will begin work on a brand repositioning. The company has more than 3 million members in the UK, which allows them to save on various products and services, including shopping, travel and financial. Storm Postlethwaite, managing director, Network, said the agency would help the company “define our north star. And from that, everything else will follow.” Participating retailers include Argos, Sainsbury’s, Waitrose and Boots. The timing, given the cost of living, is telling. “There has never been a more vital time to …
by Steve McClellan on Jan 12, 10:36 AM
Textron Specialized Vehicles Inc. has named Kansas City, MO-based ad agency Barkley as its Agency of Record for the E-Z-GO brand, makers of golf carts and other personalized and utility vehicles. Barkley will provide creative and strategic services to “further establish golf cart retailer as a household name among consumers and the golf industry,” according to the company. Barkley’s remit includes consumer and industry research, brand …
by Steve McClellan on Jan 10, 2:52 PM
Cleaning products maker PurposeBuilt Brands has named Milwaukee-based independent agency Hanson Dodge (HD) to be the first creative agency for its Green Gobbler brand. The award followed a formal review. HD’s initial efforts will focus on Green Gobbler’s drain clog dissolver, a challenger brand in the category dominated by Drano and Liquid Plumr. HD will be responsible for strategic, creative and media plan development with the goal to be in-market by Spring 2023. Jon Bellante, VP Consumer Marketing, …
by Fern Siegel on Jan 6, 10:00 AM
The agency's CEO said the win allows it "to leverage our deep experience in both restaurant and franchise marketing."
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