BBH London has won F&F, Tesco’s clothing brand. The shop has been Tesco's creative agency for the past seven years, winning the business from Wieden + Kennedy.
Holly Ripper, managing director at BBH, said called Tesco "a big part of our creative heritage."
Jan Marchant, managing director home and clothing at F&F, said: “We have a brand with strong momentum that brings aspirational, high-quality fashion at supermarket prices to the nation. We are working with our partners at BBH to define the strategic and creative direction for the brand."