• Trouble Maker Scoops Up More Asahi International Business
    Trouble Maker has gained more Asahi International business following a competitive pitch. The UK-based agency nabbed the brand’s media account in the UK and 20 international markets (EMEA, Central and South America) from incumbent Wavemaker. The agency’s expanded remit covers paid social media, programmatic, paid search, radio, video-on-demand, linear TV, partnerships, influencer marketing and OOH, as well as consultancy support for content distribution across additional markets.  This win follows being appointed lead global agency in July this year for the company’s Peroni Nastro Azzurro brand — from incumbent Wunderman — across creative, strategy, production, technology and social.
  • Horizon Next Wins TV Media AOR For Jenny Craig
    Horizon Next, the performance marketing division of Horizon Media, has been awarded TV media AOR duties for Jenny Craig, a major competitor in the weight-loss industry for more than 35 years. The account will be managed by the agency’s New York office. “During these unprecedented times, it’s more important than ever that people can count on Jenny Craig for healthy nutritional choices to help them look and feel their best,” stated David Pastrana, CEO of Jenny Craig. “We have expanded how we are engaging with our customers to meet their individual needs whether they are looking to lose weight with our ...
  • Tofoo Goes With Who Wot Why
    The Tofoo Co. is appointing Who Wot Why to handle the UK-based tofu brand’s first major advertising campaign following a competitive pitch. The appointment marks the first time The Tofoo Co has worked with an ad agency. Previous marketing for the brand has focused on social and been created in house.The agency is now tasked with creating an integrated multi-channel campaign for the brand with the aim of changing perceptions around tofu.
  • Kepler appointed Tampa General AOR
    Tampa General Hospital, which attracts patients from across the U.S., has appointed Kepler as its digital media agency of record. Kepler's TGH team will be based in New York, and will be responsible for media strategy, buying and optimization across all digital media channels. The engagement will also tap Kepler's joint creative offering with sibling agency Sid Lee.
  • Gulf Coast Vision Taps Lucid Advertising For AOR Duties
    Gulf Coast Vision Center (GCVC) is appointing Lucid Advertising as agency of record to provide an entire suite of digital and traditional advertising services, including website development; an SEO and content program; direct mail; and search engine and social media advertising, to help increase awareness, build preference and drive sales for the 48-year-old eye care company.There was no formal review--GCVC selected the agency based on its healthcare expertise.
  • LRXD Lands MegaFood Account
    MegaFood is appointing LRXD as the supplement brand’s lead agency following a competitive pitch. The agency’s responsibilities include brand strategy and communications and creative development for print, digital, social and display campaigns, as well as planning and buying media.
  • Eleeo Brands Appoints Curiosity AOR
    Eleeo Brands is appointing Curiosity as agency of record for its portfolio of brands after a competitive review. The Cincinnati-based agency will be responsible for all creative and media execution for the mom-founded baby care product line.Eleeo Brands was formed earlier this year as the new parent company over the Boogie Brand family of products which include Boogie Wipes, Boogie Mist, Boogie Drops, and Boogie Bottoms diaper rash spray. In an effort to significantly grow the entire brand, Eleeo Brands’ focus is to offer unique wellness products that help parents with their busy (and messy) daily lives, particularly post-pandemic.
  • Wolfgang Expands Georgia-Pacific Remit With Sparkle Assignment
    Wolfgang has expanded its remit with Georgia-Pacific—the company has added its Sparkle paper towel brand to agency’s list of responsibilities. Since opening its doors in January 2017, the LA-based independent creative shop has worked with GP brands Brawny paper towels, Dixie cups and Vanity Fair napkins.   “Brands across the Georgia-Pacific Consumer Products portfolio have had a great relationship with Wolfgang, and that gives us a lot of confidence in our decision to partner with them on the work for Sparkle,” said Priti Lokre, senior brand building manager for Sparkle. Beyond strategy and creative development, Wolfgang has also ...
  • Horizon Media Wins Rocky Mountain Honda Dealers' Assignment
    The Rocky Mountain Honda Dealer Association (RMHDA) is naming Horizon Media as media agency of record following a six-month review. The group spent $2.4 million on measured media last year according to Kantar. The scope of work includes strategic planning, activation, measurement and analytics across all media, and sports marketing and sponsorships that will be handled by Scout, Horizon Media’s sports and entertainment business unit. RMHDA represents 14 dealer locations including Colorado Springs, Pueblo and Grand Junction. The new assignment expands Horizon Media’s relationship with the Honda regional dealer groups as the agency also works with the Southern California Honda ...