Greater Seattle Partners (GSP) is naming Mekanism as creative agency partner for the regional trade and investment group, backed by companies including Alaska Airlines, Microsoft, and Starbucks.
The partnership kicks off a call-to-action to galvanize key business decision makers in the public and private sectors to get involved with GSP, help bolster the region’s economy, and urge business leaders to help tell the story behind the region.
GSP plans include building a global identity, growing talent in the region, and elevating regional economic development.
A digital campaign from Mekanism will run on GSP’s social channels. Mekanism will also develop a consumer-facing campaign to rally prospective businesses and talent once a fundraising phase is complete.