Gulf Coast Vision Center (GCVC) is appointing Lucid Advertising as agency of record to provide an entire suite of digital and traditional advertising services, including website development; an SEO and content program; direct mail; and search engine and social media advertising, to help increase awareness, build preference and drive sales for the 48-year-old eye care company.There was no formal review--GCVC selected the agency based on its healthcare expertise.

MegaFood is appointing LRXD as the supplement brand’s lead agency following a competitive pitch. The agency’s responsibilities include brand strategy and communications and creative development for print, digital, social and display campaigns, as well as planning and buying media.

Eleeo Brands is appointing Curiosity as agency of record for its portfolio of brands after a competitive review. The Cincinnati-based agency will be responsible for all creative and media execution for the mom-founded baby care product line.Eleeo Brands was formed earlier this year as the new parent company over the Boogie Brand family of products which include Boogie Wipes, Boogie Mist, Boogie Drops, and Boogie Bottoms diaper rash spray. In an effort to significantly grow the entire brand, Eleeo Brands’ focus is to offer unique wellness products that help parents with their busy (and messy) daily lives, particularly post-pandemic.

Wolfgang has expanded its remit with Georgia-Pacific—the company has added its Sparkle paper towel brand to agency’s list of responsibilities. Since opening its doors in January 2017, the LA-based independent creative shop has worked with GP brands Brawny paper towels, Dixie cups and Vanity Fair napkins.   “Brands across the Georgia-Pacific Consumer Products portfolio have had a great relationship with Wolfgang, and that gives us a lot of confidence in our decision to partner with them on the work for Sparkle,” said Priti Lokre, senior brand building manager for Sparkle. Beyond strategy and creative development, Wolfgang has also …

The Rocky Mountain Honda Dealer Association (RMHDA) is naming Horizon Media as media agency of record following a six-month review. The group spent $2.4 million on measured media last year according to Kantar. The scope of work includes strategic planning, activation, measurement and analytics across all media, and sports marketing and sponsorships that will be handled by Scout, Horizon Media’s sports and entertainment business unit. RMHDA represents 14 dealer locations including Colorado Springs, Pueblo and Grand Junction. The new assignment expands Horizon Media’s relationship with the Honda regional dealer groups as the agency also works with the Southern California Honda …