The Rocky Mountain Honda Dealer Association (RMHDA) is naming Horizon Media as media agency of record following a six-month review.
The group spent $2.4 million on measured media last year according to Kantar.
The scope of work includes strategic planning, activation, measurement and analytics across all media, and sports marketing and sponsorships that will be handled by Scout, Horizon Media’s sports and entertainment business unit.
RMHDA represents 14 dealer locations including Colorado Springs, Pueblo and Grand Junction. The new assignment expands Horizon Media’s relationship with the Honda regional dealer groups as the agency also works with the Southern California Honda Dealers, the Tri-State Honda Dealers Association and the North Texas Honda Dealers Association.
RMHDA previously worked with a local CO-based shop.