Trailer Park was named agency of record for Atkins Nutritionals. The agency will lead strategic, creative and production efforts for a branding campaign launch.

Rosie Pope Maternity named imc² as its agency of record.

Clarks Companies, North America awarded Elite SEM its digital search business.

Full Circle, an online, organic delivery service, named Frank Unlimited, Seattle, as its first advertising agency of record. Work will include outdoor, radio, print and online advertising, and target primarily female organic food shoppers in the Pacific Northwest. Creative breaks in June and spending was not released.

Sears tapped mcgarrybowen to handle its brand image creative account.

Vitamin water brand ACTIVATE, hired Big Spaceship to handle its digital chores. The first work will launch this summer. Big Spaceship is the brand's first digital agency, having previously handled creative duties in-house.

The VIA Agency was named agency of record for Romano's Macaroni Grill, an Italian restaurant chain. The privately owned, Dallas-based company has more than 220 locations worldwide.

Firstborn was named lead digital agency for Sierra Mist.

Stolichnaya named Berlin Cameron United as its global creative agency. Ogilvy & Mather previously handled the work.

Olson has been named agency of record for Kidrobot, a creator of art and design-driven toys, apparel and lifestyle products. The agency will handle all major digital interactive duties, including strategy and creative development.