Stolichnaya named Berlin Cameron United as its global creative agency. Ogilvy & Mather previously handled the work.

Firstborn was named lead digital agency for Sierra Mist.

The VIA Agency was named agency of record for Romano's Macaroni Grill, an Italian restaurant chain. The privately owned, Dallas-based company has more than 220 locations worldwide.

Vitamin water brand ACTIVATE, hired Big Spaceship to handle its digital chores. The first work will launch this summer. Big Spaceship is the brand's first digital agency, having previously handled creative duties in-house.

Sears tapped mcgarrybowen to handle its brand image creative account.

Full Circle, an online, organic delivery service, named Frank Unlimited, Seattle, as its first advertising agency of record. Work will include outdoor, radio, print and online advertising, and target primarily female organic food shoppers in the Pacific Northwest. Creative breaks in June and spending was not released.

Clarks Companies, North America awarded Elite SEM its digital search business.

Rosie Pope Maternity named imc² as its agency of record.

Trailer Park was named agency of record for Atkins Nutritionals. The agency will lead strategic, creative and production efforts for a branding campaign launch.

The VIA Agency was named agency of record for Friendly Ice Cream Corporation following a review managed by Pile and Company. KSL Media handles media chores. VIA will handle advertising, promotional support, menu design and overall brand building through TV, radio, print, out-of-home and digital outlets.