• BIZ DEV: The Republik Wins Project Work For Scarab Power Boats
    The Republik was awarded a project by Rec Boat Holdings, LLC to develop and distribute custom dealer merchandising kits in support of the company’s newest line of Scarab jet powered boats— the 195, 195 HO and 195 HO Impulse. The agency custom-designed, produced and packaged all of the collateral and environmental installations included in the kits, which will be distributed to more than 100 dealers across the U.S. and Canada. The dealer kits feature a number of different POP displays, promotional pieces and other collateral designed to maximize sales of the new Scarab line. Each kit includes one light stand; a 24 foot custom ...
  • BIZ DEV: CVS Narrows Search For Creative Agency
    CVS has trimmed the list of agencies vying for its creative account down to six. Incumbent Arnold Worldwide, BBDO, Grey, Havas Worldwide, Lowe Campbell Ewald and Ogilvy & Mather remain in contention for the work, estimated at more than $100 million. 
  • BIZ DEV: The Republik Adds Four Clients To Roster
    The Republik, a Durham, NC based agency, started the new year with a series of account wins. Giorgios Hospitality Group (GHG) is restauranteur Giorgios Bakatsais’ group of restaurants united under one company name. The Republik was tapped to develop the GHG identity, along with its brands: City Kitchen, Village Burger, Parizade, Kipos and Kalamaki. The I-95 Cooperative joined the agency's roster as a supplemental initiative for the agency’s already existing client, Fayetteville Area Convention & Visitors Bureau. Seagrove Area Potters Association, a community of clay artisans, tapped The Republik to rebrand the organization design logos, handle brand collateral and develop a new website. Lastly, Red Door Company, a real estate management company, tapped the ...
  • O'Keefe, Reinhard & Paul Wins Big Lots Account
    Big Lots named Chicago-based agency O'Keefe, Reinhard & Paul as its agency of record, following a review. Big Lots is putting a new emphasis on integrated marketing under new chief customer officer Andrew Stein, who most recently worked at Kmart (Sears Holdings) as chief marketing officer who led the development of Kmart's viral successes like Ship My Pants. First work, consisting of digital and traditional elements, is expected to launch in early February.  The account is valued at $50 million. Barkley in Kansas City previously handled the work. O'Keefe Reinhard & Paul was launched in 2013 and works on clients like YUM Brands, ...
  • BIZ DEV: Launchpad Named AOR For The Pat Tillman Foundation
    The Pat Tillman Foundation, a nonprofit organization established in honor of the former NFL player and Army Ranger, with a mission to provide educational scholarships for military veterans and their spouses, named Launchpad as its agency of record. The agency developed a long-term brand strategy and worked with the foundation on a project basis over the past year supporting various brand initiatives. Following this partnership, the foundation hired the agency full-time. Under the new partnership, Launchpad will drive brand strategy and marketing to raise awareness and fuel engagement for the foundation as it looks to increase nationwide support for its ...
  • BIZ DEV: Deveney Communication Wins Prospect New Orleans Account
    Prospect New Orleans hired New Orleans-based strategic marketing firm Deveney Communication as agency of record for Prospect.3, the third edition of the New Orleans International Contemporary Art Biennial that's set to open this fall. The account was won following a review. Franklin Sirmans has been selected to curate Prospect.3. Among the themes Sirmans plans to explore are topics that have ties to the contemporary art scene in New Orleans. Additionally, Sirmans plans to invite artists who incorporate film and video prominently in their work to participate in Prospect.3. “We are so excited that Deveney Communication will serve as both our ...
  • BIZ DEV: Martin Williams Advertising Named AOR For Kubota Construction Equipment
    Martin Williams Advertising was named agency of record for Kubota Construction Equipment. The agency will be working with Kubota Tractor Corporation’s California-based marketing division to increase awareness for the brand within the construction sector. Kubota Corporation of Japan was established in 1890 and introduced its first tractor to the United States in 1969. Its U.S. division was founded  in 1972 and offers compact construction equipment, compact track loaders, turf equipment, lawn and garden equipment and utility vehicles. “We understand that customers in different product segments have different needs," said Buck Trawick, director of marketing, Kubota ...
  • BIZ DEV: iCrossing Wins Charles Schwab's Digital Account
    iCrossing was awarded digital work for Charles Schwab, an investment services firm, following a review. The agency will support Schwab on digital strategy to extend its recently launched Own Your Tomorrow initiative and lead paid search (SEM) efforts across a number of lines of its business. iCrossing is also tasked with helping Schwab better understand its audiences, and how consumers want to engage with the brand across digital spaces. Work will be led out of iCrossing’s San Francisco office. "Charles Schwab is a leader in their industry and we are thrilled to help propel the brand's vision through innovative digital ...
  • BIZ DEV: The Salvation Army Names Richards Partners As PR AOR
    The Salvation Army has named Richards Partners, the public relations arm of The Richards Group, as its public relations agency of record. The Richards Group has served as The Salvation Army's advertising agency of record since 2005. Work will include major initiatives such as the annual Red Kettle campaign and communications support surrounding emergency and disaster response. “Richards Partners impressed us with their creative and passionate approach to public relations as a powerful way to elevate our brand nationally,” said Major Ron Busroe, national community relations and development secretary. Additional Richards Partners clients include Advance Auto Parts, Behringer, Dallas Marathon,  Hyatt Regency ...
  • BIZ DEV: Uniden Named Willow St. As AOR
    Uniden America has named the Willow St. Agency as it agency of record, tasked to create and produce a marketing campaign showcasing Uniden's consumer electronics products. New work will launch this summer, consisting of digital direct marketing, social media, and mobile apps. "The opportunity to insert Uniden into consumers' online conversations and create more visibility for its products is a perfect fit for Willow St.," Larry Johannes, partner at Willow St. said. Johannes is no stranger to working with Uniden.  He worked as a Uniden executive for more than 20 years. Jim Sykora, another partner at Willow St. also has ...
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