BIZ DEV: Uniden Named Willow St. As AOR

Uniden America has named the Willow St. Agency as it agency of record, tasked to create and produce a marketing campaign showcasing Uniden's consumer electronics products. New work will launch this summer, consisting of digital direct marketing, social media, and mobile apps. "The opportunity to insert Uniden into consumers' online conversations and create more visibility for its products is a perfect fit for Willow St.," Larry Johannes, partner at Willow St. said. Johannes is no stranger to working with Uniden.  He worked as a Uniden executive for more than 20 years. Jim Sykora, another partner at Willow St. also has experience working with Uniden as he managed the account at Moroch Advertising for almost 15 years. 
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