AIG has awarded 141 Worldwide the assignment of leveraging their newly signed global sponsorship with English football team, Manchester United. 141 will provide consulting, strategy and concept development. The four-year sponsorship is valued at $100 million.
VML has been named interactive marketing agency of record for Hallmark Business Expressions. The agency will handle all demand generation, digital marketing and media. Spending was not released.
The Spark will take over the management of the Dickies PBR mobile marketing tour. The agency was selected to revamp the tour's key elements including van design and upkeep, give-away packages, brand ambassador training and venues.
MSG Entertainment has selected Gardner Nelson & Partners to create integrated communications campaigns for events at Madison Square Garden, Radio City Music Hall, and the Theatre at Madison Square Garden.
Five agencies are competing for creative chores on Petco's $30 million advertising account. They are: DDB Worldwide, Martin/Williams, Doner, Publicis & Hal Riney, and incumbent The Phelps Group.
Exeter Hospital has chosen Winsper as its agency of record. The agency will create a marketing program for the hospital encompassing consumer research, strategic brand positioning, direct marketing, and development of all print, radio and OOH advertising. Billings are estimated at $1 million and new creative breaks in September.
Coleman has placed its advertising account, estimated between $15 and $20 million, in review. The company recently parted ways with its agency, Martin/Williams.
Berlin Cameron United, TBWA/Chiat/Day, McCann-Erickson and Doner are competing for Expedia.com's $170 million advertising account. Deutsch previously handled the work.
Trex has placed its $10 million advertising account in review. Arnold Worldwide, Fitzgerald & Co., McCann-Erickson, Young & Rubicam, Marc USA, and Trone are in contention for the account. Incumbent Carmichael Lynch is not defending.
General Motors has named Modernista! its agency to handle all creative duties for Cadillac in the U.S. The account is valued at $220 million. In addition, Leo Burnett Detroit will continue as the agency for the GM Service and Parts Operations and its primary brands: GM Goodwrench, GM Parts and GM Performance Parts. Leo Burnett Detroit also continues to handle work for the Pontiac brand. Local dealer advertising involving the Cadillac, Hummer and Saab brands will be handled by Leo Burnett Detroit and McCann Erickson Detroit.