• BIZ DEV: We Are Social Named Social Media Agency For Van Heusen And IZOD
    We Are Social was tapped by PVH Corp. to manage and consult on all social media activity for the apparel company's Van Heusen and IZOD brands in North America. Work will be handled out of We Are Social's New York office. The agency will be responsible for social listening and strategic development of social media activities and provide ongoing social content development, community management, insights and analytics. "Both the Van Heusen and IZOD brands have long histories and remain in demand because we continue to promote them in ways that are current and relevant to consumers,"said Anthony Trama, senior vice ...
  • BIZ DEV: Nucleus Worldwide Named Marketing Agency For Association of Volleyball Professionals
    El Segundo-based agency, Nucleus Worldwide, was named marketing agency of record for the Association of Volleyball Professionals (AVP). Work will include brand strategy and graphics, creative development and media planning and buying. For the 2014 season, Nucleus will help AVP branch beyond a beach party brand to promote its world-class athletes playing on the tour. The agency created "Dig Deep," a campaign that launched May 5 and will run throughout the summer to promote the tour's seven events: St. Petersburg Open; Milwaukee Open; Salt Lake City Open; Manhattan Beach Open; Cincinnati Open; DO AC Beach Volleyball Invitational; and AVP Championships ...
  • BIZ DEV: Kre8 Media Retains DRTV Duties For Premier Care In Bathing
    Following a review that included five agencies, Kre8 Media successfully retained direct response television work for Premier Care in Bathing, a supplier of Walk-In Baths and Easy Access Showers throughout North America. Kre8 Media has worked for Premier Care in Bathing since October of 2009 and handles all of the company's DRTV work in the United States and Canada in both English and French.
  • BIZ DEV: Beutler Ink Named Social Media AOR For Northwood Hospitality
    Northwood Hospitality, owner and operator of independent luxury hotels and resorts throughout the United States, named Beutler Ink, a content development firm headquartered in Washington, D.C., as its social media agency of record. The agency will work with the marketing and digital teams at several Northwood properties to assess each property's current social strategy, develop custom campaigns and custom strategy plans that are tailored to the unique voice and goals for each property. "As we continue to grow our portfolio with diverse, high quality assets throughout the United States, it has become vital we find a partner that possesses the ...
  • Jekyll & Hyde Advertising and Marketing; DenTek
    Jekyll & Hyde Advertising and Marketing was tapped by DenTek, a manufacturer of oral care products, to market its nighttime Dental Guards.
  • BIZ DEV: Belvedere Vodka Taps Modus Operandi As Global Digital AOR
    Belvedere Vodka named Modus Operandi as its global digital agency of record, following a review. The agency will manage Belvedere's mobile, social and web channels. In addition, Modus Operandi will work alongside Belvedere's brand team to support the launch of its 2014 "Know the Difference" campaign. In 2013, Belvedere Vodka first launched "Know the Difference," which highlights the brand's heritage of Polish vodka-making. "Going into this we had a clear need for an exciting creative vision coupled with accountable results to drive our business goals," said Charles Gibb, president of Belvedere Vodka. "This combination is not as easy to find ...
  • BIZ DEV: Olson Engage Named Social Media Agency For Sharp Electronics
    Olson Engage, the public relations, social media and experiential division of Olson, has been named social media agency of record for Sharp Electronics. Rokkan previously handled the work. The new assignment expands Olson's existing relationship with Sharp. Olson was named agency of record for Sharp's consumer products advertising, digital and design duties in January. New work includes leading social media and content marketing strategy and execution for all of the company's consumer products in the United States, including the flagship AQUOS television line. The agency change was based on positive early results Olson garnered from rebranding Sharp's AQUOS TV line ...
  • BIZ DEV: Resource Named Digital AOR For Nestle Toll House
    Resource was named digital agency of record for Nestle Toll House, following a review. JWT/Digitaria was the incumbent. Resource will be responsible for all the brand's digital marketing efforts, including strategy, content development, social media and search. The account will be handled out of the agency's Columbus headquarters, where it currently handles digital marketing efforts for a number of other Nestle/Purina brands, including DiGiorno, California Pizza Kitchen, Purina Cat Chow and Tidy Cats. The agency was also selected to redesign and reposition VeryBestBaking.com, Nestle's digital hub for baking brands including Nestle Toll House, Nestle Carnation Milk, Libby's Pumpkin and Nestle ...
  • BIZ DEV: Percipia Names RPM Advertising As AOR
    RPM Advertising was named agency of record for hospitality technology company, Percipia. The agency will handle marketing and brand positioning through print, video, digital, collateral and point of sale materials. Percipia, headquartered in downtown Chicago, is a provider of voice applications for Cisco in the hotel industry, with the most worldwide installations in North America, Europe, the Middle East, and Asia. Percipia also offers voice/data solutions, high-speed internet access, wireless, networks, technology procurement and professional services. "Rebranding and marketing are our major focuses for this year. Working alongside a local and highly reputable company such as RPM is something we ...
  • BIZ DEV: Atmosphere Proximity Wins Global Digital Work For Dubai Corporation for Tourism and Commerce Marketing
    The Dubai Corporation for Tourism and Commerce Marketing named Atmosphere Proximity as its global digital agency of record, following a review. The agency has been tasked with creating a digital presence that involves mobile, online and social media that ultimately increases leisure and business tourism.
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