• BIZ DEV: CTP Wins Dean College
    CTP was tapped by Dean College to develop and manage a marketing program during the run-up to the institution's 150th ;anniversary. The agency, which will assist the private college with branding, advertising, broadcast production, PR and social media duties, has worked for a number of education clients in the past, including Fairfield University, St. Anselm College and MassBay Community College. Dean College, founded in 1865, offers two-year, four-year and continuous studies programs. The co-ed private college is home to more than 1,000 full-time students and close to 500 part-time students. "In this region with so many great institutions, Dean College ...
  • BIZ DEV: TRAFFIQ Named Media Agency Of Record For Curacao
    TRAFFIQ was named media agency of record for the Caribbean Island of Curacao and its "Dare to Explore" campaign. The Island has a $1.1 billion tourist revenue goal for 2014. Curacao spent $1.2 million on measured media in 2013, up from $324,000 spent in 2012, according to Kantar Media.
  • BIZ DEV: Mechanica Named Branding Agency For Nuance Communication's Document Imaging Division
    Mechanica was named branding agency for Nuance Communication's Document Imaging Division. The account was previously handled by local agencies on a project basis. The agency will create positioning and integrated creative and media plan strategies for the launch of a new product in the Document Imaging Division. New work will launch next month. Nuance spent $10.3 million on measured media in 2013, down from $12 million spent in 2012, according to Kantar Media.
  • BIZ DEV: Bissell Consolidates Creative, Media Work At Olson
    BISSELL Homecare named Olson its agency of record following a review. The agency will handle creative, media, strategy, digital, PR, social and analytics duties. Work was previously split between creative agency Cramer-Krasselt and media agency PHD. BISSELL, which expects to spend $30 million annually on paid media, sought to consolidate work in an effort to make its marketing campaigns more integrated. "It was important for us to find an agency that could handle all of the aspects of an integrated campaign, and Olson's ability to provide an integrated solution with strong analytics helped them stand out," said Theresa Junkunc, director ...
  • BIZ DEV: Code And Theory Wins Motel 6 Digital Work
    Code and Theory was tapped by Motel 6 to design its new website. Motel 6 operates more than 1,100 properties throughout the United States and Canada. "Code and Theory has built a reputation for building unique and innovative digital experiences for major brands," said Lance Miceli, executive vice president and chief marketing officer, Motel 6. "We're excited to partner with the team to find ways to enhance the entire booking experience and allow travelers to enjoy a more convenient and faster process anytime and from any device." The revamped website will launch later this year. Additional Code and Theory clients ...
  • BIZ DEV: Colle+McVoy Named AOR For Bellisio Foods
    Colle+McVoy was named agency of record for Bellisio Foods, a manufacturer of frozen meals in the United States. The agency will handle all strategic planning, media buying, creative, social media, public relations and in-store promotions for the company's Michelina's brand and the licensed Boston Market and Chili's Grill & Bar brands for the frozen food category. "Colle+McVoy's passion for our business, unique strategy, creative and media expertise inspired us," said Jolene Nelson-Helm, CMO, Bellisio Foods. "We are confident that Colle+McVoy is the right strategic partner to help us achieve our growth goals." "Bellisio foods has great momentum and aggressive growth ...
  • BIZ DEV: Project L.I.F.T. Taps Myjive As Digital AOR
    Project L.I.F.T., a non-profit organization for the Charlotte-Mecklenburg School system, named Myjive as its digital agency of record. The agency will provide Project L.I.F.T. with services focused on recruiting top teachers through brand awareness via digital, traditional and social media channels. Project L.I.F.T (Leadership & Investment For Transformation) is a five-year initiative that engages teachers, communities and students to reach a 90 percent graduation, proficiency and growth rate at nine Charlotte-Mecklenburg Schools. Myjive will lead marketing efforts to attract more than 1,000 viable applications from K-12 teachers. "We couldn't be happier with this opportunity to work with Project L.I.F.T.," said ...
  • BIZ DEV: Arketi Group Wins XINNIX
    Arketi Group was tapped by XINNIX, a provider of mortgage sales and leadership training, to create a new brand identity. The company is expanding its offerings to meet market demand for different training regimens including new digital offerings. Arketi created a brand identity including a new website and a complete redesign of XINNIX's collateral strategy, including a corporate brochure, product offering pieces, email templates and trade show materials. "Before Arketi stepped in we felt our brand, including our website, was no longer an accurate reflection of our business and the array of services that we offer mortgage organizations," said Casey ...
  • BIZ DEV: We Are Social Named Global Social Media Agency For MSC Cruises
    MSC Cruises tapped We Are Social as its global social media agency, takes with handling social media strategy and campaigns. The account will be led by We Are Social Italy. "This new partnership with We Are Social marks a ramping up of our drive to engage with diverse online communities in ways that traditional marketing cannot," said Luca Catzola, CMO of MSC Cruises. "This is proof that MSC Cruises believes and invests in the potential of social media." MSC Cruises spent $339,000 on measured media in 2013, down from $564,000 spent in 2012, according to Kantar Media.
  • BIZ DEV: Karsh Hagan Retains Colorado Tourism Office Account
    Karsh Hagan successfully retained the Colorado Tourism Office account, following a review that included six agencies. The account, valued at $10 million, has been handled by Karsh Hagan for the past three years. "We are grateful to everyone that participated and had an impressive pool of submissions to review, yet Karsh Hagan really stood out," said Al White, director of the Colorado Tourism Office. "The 'Come to Life' campaign, now beginning its third year, has proven to be one of the most successful campaigns the Colorado Tourism Office has ever launched thanks in large part to the efforts of the ...
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