BIZ DEV: We Are Social Named Global Social Media Agency For MSC Cruises

MSC Cruises tapped We Are Social as its global social media agency, takes with handling social media strategy and campaigns. The account will be led by We Are Social Italy. "This new partnership with We Are Social marks a ramping up of our drive to engage with diverse online communities in ways that traditional marketing cannot," said Luca Catzola, CMO of MSC Cruises. "This is proof that MSC Cruises believes and invests in the potential of social media." MSC Cruises spent $339,000 on measured media in 2013, down from $564,000 spent in 2012, according to Kantar Media.
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