Dentsu was named the marketing agency by the Tokyo Organizing Committee for the Olympic and Paralympic Games.

TEDMED, a health and medicine community, named TBWA\WorldHealth as its global digital agency of record for its TEDMED brand and conferences. TEDMED aims to build momentum for the brand between conference events and expand its community to connect to other resources and social networks. As part of their collaboration, TEDMED and TBWA\WorldHealth will share the stage later this year at the inaugural Lions Health Festival in Cannes on June 13. The seminar, entitled: "The Creative Ideas and Innovators Disrupting Healthcare," will introduce innovators and entrepreneurs at the center of disruption in health and wellness chosen from among TEDMED's The Hive …

Roche Diagnostics, a provider of in-vitro diagnostics, tissue-based cancer diagnostics and diabetes management solutions, tapped HY Connect as its marketing and communications partner. Headquartered in Indianapolis, Indiana, Roche Diagnostics is part of one of the Roche Group, a research-oriented healthcare organization. "The way patients are diagnosed and treated is changing dramatically and diagnostics impact every part of the healthcare continuum," said Jennifer Zinn, vice president of strategic affairs at Roche Diagnostics. "We made the decision to select an agency partner with the skill set to reach all of those audiences. HY Connect demonstrated fresh thinking and has a wide range …