Six shops have been chosen for creative needs on 7-Eleven's $30 million ad account. The agencies competing are: MDC Partners' Kirshenbaum Bond + Partners and Publicis Groupe's The Kaplan Thaler Group, both out of New York; independent RPA in Santa Monica, Calif.; and Publicis in Mid-America, Interpublic Group's TM Advertising, and incumbent TracyLocke, an Omnicom Group shop, all in the Dallas area.
Comcast has named Omnicom Group's Goodby, Silverstein & Partners for its creative needs, an account estimated at $50 million.
The $200 million account has been relaunched. The original contenders are deciding whether or not to re-enlist.
Cramer-Krasselt has been awarded a consumer advertising account for Takeda Pharmaceutical's prescription sleep medication.
Harrisdirect has placed its $20 million account in review. Competing for the account are Grey Worldwide, Hill Holliday, Strawberry Frog, and Bartle Bogle Hegarty. Euro RSCG presently handles the account.
DYMO Corporation, a maker of labeling and identification tools for home, commercial and small businesses, has selected deutschMedia to handle its national media account. deutschMedia will handle media planning and buying for DYMO's LabelWriter business. The media effort will include print and online components. The review, which lasted one month, was conducted by Dennis Lay of Chris Dickens, London. Leith, UK handles the creative portion of the DYMO Corporation account. Spending was not released but sources estimate the account's value at between $12 and $15 million.
3Com Corporation has selected Mullen as its global marketing partner. Mullen will work with 3Com to develop a global branding effort to increase visibility for 3Com. Mullen's duties will include brand planning; creative development, including print and online advertising; Web development; and design. Mullen's media group was also awarded all media planning and buying for North America and will help coordinate international media planning and buying for IT trade and business publications, as well as online. Billings were not disclosed.
Empower MediaMarketing, Cincinnati, has been assigned media planning and buying duties for the relaunch of Lil' Drug Store, Inc.'s RepHresh brand. Empower will be working in partnership with Barefoot Advertising, Cincinnati, creative agency for Lil' Products. Media billings were not disclosed. RepHresh is a gel clinically proven to maintain a healthy vaginal pH. The brand was acquired by Lil' Drug Store from Columbia Laboratories in 2004.
The Brand Atlanta Campaign selected Grey Worldwide Atlanta to develop a brand identity and advertising campaign that will promote Atlanta as a business, tourism, and lifestyle destination. The selection of Grey Worldwide Atlanta followed a reviewed of more than 50 agencies. Grey Worldwide Atlanta will partner with Lattimer Moffitt Communications, a minority-owned communications firm, to develop a TV, print, radio, and outdoor campaign. The campaign is expected to launch in the fourth quarter of 2005. Spending was not released.
VML, a WPP company, has been named agency of record for Mountain Valley Spring Water. VML will handle all marketing communications for the company including both traditional and non-traditional elements such as print and interactive advertising, grass roots marketing, POP, and event marketing. Spending was not released.