DYMO Corporation, a maker of labeling and identification tools for home, commercial and small businesses, has selected deutschMedia to handle its national media account. deutschMedia will handle media
planning and buying for DYMO's LabelWriter business. The media effort will include print and online components. The review, which lasted one month, was conducted by Dennis Lay of Chris Dickens,
London. Leith, UK handles the creative portion of the DYMO Corporation account. Spending was not released but sources estimate the account's value at between $12 and $15 million.