• BIZ DEV: LevLane Named Media Agency For Drexel University
    Following a two-month review, LevLane was named media agency of record for Drexel University. Creative duties remain in-house. The account, estimated at $1.7 million, includes the Academy of Natural Sciences of Drexel University, the nation's oldest natural science museum and conductor of biodiversity and environmental research. Paid online and offline media placements will target Philadelphia-based high school students and their parents. Museum ads will target Philadelphia-bound visitors and tourists.
  • BIZ DEV: Durham And Bates Names Leopold Ketel As AOR
    Durham and Bates, an independent insurance brokerage, tapped Leopold Ketel as it agency of record to provide brand research and strategy development, as well as design and advertising services. Durham and Bates offers expertise in risk management and insurances services for commercial, marine and business industries, as well as personal insurance clients. "We selected Leopold Ketel based on the agency's ability to understand the essence of our company. LK has a long track record in working with strong local brands and infusing freshness and creativity in all the services they deliver," said Jeremy Anderson, CEO of Durham and Bates. "We're ...
  • BIZ DEV: Miracle-Ear Consolidates Media With Compass Point//McCann
    Hearing aid marketer Miracle-Ear consolidated its media planning and buying account with Compass Point//McCann, following a review. Previously, the company had used a number of smaller agencies to handle various media-related assignments. Last year, Miracle-Ear spent $38 million on ads, according to Kantar Media. Compass Point//McCann will be responsible for media strategy, analytics, DRTV and media buying, spanning broadcast, print, out-of-home, radio, digital and social. Michael Stanfield, vice president of Miracle-Ear, stated: "We were impressed both with the Compass Point//McCann approach to helping us tell the Miracle-Ear story and with their understanding of our business and our vision." The hearing ...
  • BIZ DEV: Struck Named AOR For Squatty Potty
    Struck was tapped by Squatty Potty to handle the company's branding and retail efforts. Squatty Potty manufactures the Squatty Potty bathroom stool, Unicorn Gold (a bathroom spray using natural oils) and Good Move! (an all-natural laxative). "Squatty Potty is changing the culture around the bathroom. We are looking forward to enhancing and evolving the brand to appeal to a broader audience and help position it for growth among consumers and in retail," said Pauline Ploquin, chief relationship officer at Struck.
  • BIZ DEV: GEM Advertising Awarded Project Work For Hawk-Eye Innovations
    GEM Advertising was awarded project work for Hawk-Eye Innovations North America, a wholly owned LLC of Sony Electronics. The agency is tasked with creating materials for Hawk-Eye's baseball coaching software (SMART Coaching). GEM will develop logos, collateral marketing pieces and produce a :30–:45-second sizzle reel that demos the key software components. Hawk-Eye developed vision processing technology that enables people to not only track balls to mm accuracy, but also players and cars. "Given GEM's focus on innovative technologies, we are very excited to be working with one of Sony's most technologically-advanced brands in sports entertainment," said Peter Kozodoy, chief strategy ...
  • BIZ DEV: Bruce Mau Design Creates Brand Identity For ASICS Tiger
    Bruce Mau Design (BMD) created a new brand identity for ASICS Tiger. Expanding from ASICS' logo, the new brand identity serves as a link between the label's heritage and contemporary culture. BMD worked with Kontrapunkt to develop a new typeface that combines the geometry of the ASICS logo with updated typographical components. The look will be rolled out globally across retail, digital and print components. "We wanted to evolve the core of the brand's heritage. To achieve this, we designed a bold graphic type that can be broken apart and layered over images," said Laura Stein, creative director for BMD.
  • BIZ DEV: Troika Designs New Brand Identity For Sundance Cinemas
    Carmike Cinemas tapped Troika to launch a new brand strategy and identity for its Sundance Cinemas theatres across the country. At each of the Sundance theatres in San Francisco, West Hollywood, Seattle, Houston and Madison, Wisconsin, consumers will find artisanal concessions, regional artists and locally sourced food items. The Sundance aims to provide a more relaxed and less commercialized space than its competitors, offering eco-friendly packaging, conscientious food, wine, and tea choices, and independent films featured alongside blockbusters. "We are excited to see the new Sundance Cinemas brand come to life," said Reid Thompson, creative director at Troika. "We elevated ...
  • BIZ DEV: The Republik Wins Organic Transit
    Organic Transit is naming The Republik as its first-ever digital agency of record for the manufacturer of the ELF (Electric, Light, Fun), an enclosed, three-wheeled, pedal-powered, solar-assisted vehicle, capable of speeds up to 20 m.p.h. on battery alone, or 30 m.p.h. with pedaling. There was no review or incumbent agency. Selection was managed by Organic Transit director of marketing Maureen Costello based on prior project work. The agency will oversee marketing and website development responsibilities in support of two strategies: individual and fleet sales. Messaging for individual consumers will target affluent 35-70-year-olds living in either urban or retirement communities. Creative ...
  • BIZ DEV: Epsilon Wins Gemological Institute of America
    Following a review managed by Bob Wolf Partners/TPG, Epsilon was named agency of record for GIA (Gemological Institute of America), charged with creating a consumer outreach campaign. The agency bested M&C Saatchi for the win. Shand Group previously handled the account. This is the second agency of record win for Epsilon. Earlier this year, it was named agency of record for Del Monte beating FCB and Ogilvy. GIA is the creator of the 4Cs (color, clarity, cut and carat weight) of diamond quality and the International Diamond Grading System, used by most jewelers worldwide. Epsilon will develop a campaign to ...
  • BIZ DEV: Beaumont Health Names Doner As AOR
    Beaumont Health named Doner as its agency of record for a new branding initiative, following a review. The Detroit-based agency is tasked with repositioning one of Michigan's largest health care systems following the merger of the Beaumont Health System, Oakwood Healthcare and Botsford Hospital in September, 2014. The agency will oversee branding and advertising for the new entity. Doner is Beaumont Health's first agency as a combined network. In the last year, the agency has picked up the Food Lion and Truck Hero business in Detroit, digital AOR assignments for five Nestle brands in Los Angeles and a European assignment ...
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