BIZ DEV: Beaumont Health Names Doner As AOR

Beaumont Health named Doner as its agency of record for a new branding initiative, following a review. The Detroit-based agency is tasked with repositioning one of Michigan's largest health care systems following the merger of the Beaumont Health System, Oakwood Healthcare and Botsford Hospital in September, 2014. The agency will oversee branding and advertising for the new entity. Doner is Beaumont Health's first agency as a combined network.

In the last year, the agency has picked up the Food Lion and Truck Hero business in Detroit, digital AOR assignments for five Nestle brands in Los Angeles and a European assignment for Huawei's P9 smartphone in London, in addition to adding to its health and wellness category brands via new partnerships with Children's Mercy Kansas City and Summa Health in Ohio.

"Beaumont Health brought three leading health care organizations together to create an exciting new future for health care in Michigan," said Mark Bohen, senior vice president and chief marketing and communications officer of Beaumont Health. "We have turned to Doner to help us create a branding campaign that captures the power of the new Beaumont Health in improving the health, wellbeing and the lives of consumers throughout the region and beyond."

Beaumont Health spent $1.6 million on measured media in 2015 and $822,000 the first half of 2016, per Kantar Media.



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