• BIZ DEV: Diffusion Named AOR For M3D
    M3D, a manufacturer of consumer 3D printers, tapped Diffusion as agency of record to launch its advanced M3D Pro printer . The brand recently concluded a Kickstarter campaign that raised $537,233. The campaign will focus on introducing and educating a mainstream audience on the benefits and uses of a 3D printer.
  • BIZ DEV: H&R Block Taps Chemistry As Digital AOR
    H&R Block tapped Chemistry as its digital agency of record. In June, the company tapped VML as its social media agency of record, which 360i previously handled. H&R Block spent $148.8 million on measured media in 2015 and $102 million the first quarter of 2016, per Kantar Media.
  • BIZ DEV: Ocean Media Celebrates 20th Anniversary, Adds New Clients
    Ocean Media is celebrating its 20th anniversary with the addition of new clients: Proactiv, Betterment, Weebly and Casper. "I have worked with Ocean for many years and have had a front row seat to the growth of the agency," said Ben Price, president of ad sales, Discovery Communications. "Today, Ocean Media is one of our largest agency relationships on the West Coast and plays an important role in our national business. The agency continues to attract more and more new clients with its analytics work, and it seems to have a pretty strong track record."
  • BIZ DEV: GKV Named Media Agency For Bridgestone Golf
    Following a review, GKV was named media agency of record for Bridgestone Golf. "GKV's Challenger Brand philosophy is a great match for Bridgestone Golf. They have superior products on the market today," said Roger Gray, chairman and CEO of GKV. "Our job is to get that message to golfers throughout the country, so they can experience how Bridgestone Makes Golf Easier." Bridgestone Sports spent $3.5 million on measured media in 2015 and $3 million during the first six months of 2016, according to Kantar Media.
  • BIZ DEV: Sentient Jet Taps CTP To Develop New Brand Identity
    Sentient Jet, a Directional Aviation company, tapped Boston-based CTP to develop and launch a new brand campaign promoting the company's record of service, quality and safety. The agency developed a new brand tagline – a more thoughtful way to fly – as part of a print campaign running in New York Times, The Wall Street Journal, Town & Country, Ritz Carlton Magazine, Departures, Aspen Sojourner and Aspen Magazine. "As the private aviation industry continues to grow and evolve, it is increasingly important to be able to communicate our brand to our clientele," said Andrew Collins, president and CEO of Sentient ...
  • BIZ DEV: Barker Wins Legendary Restaurant Brands
    Barker was named the agency of record for Legendary Restaurant Brands, parent company to Bennigan's, Bennigan's On The Fly, and Steak and Ale restaurants. The account was awarded after a review that included several undisclosed Dallas-based agencies. Work was previously handled in-house. The agency will handle strategy, creative, promotions, product innovation, social media, franchise development, and media planning and buying duties. Work for Legendary Restaurant Brands began on November 1 . "Bennigan's and Steak and Ale are legendary brands that are relevant, iconic and positioned for accelerated growth," said Paul Mangiamele, chairman and CEO of Legendary Restaurant Brands. "Barker is ...
  • BIZ DEV: MAPR/LINKS WorldGroup Adds Six Clients
    MAPR/LINKS WorldGroup added six clients to its roster. Krimston, DAVINCI, Phunware, FlowMotion, CryptoTestament and Lumyer have tapped the agency for various communications projects, including public and social media relations, website development and content development strategy. "Our work with these companies continues to strengthen and broaden our technology portfolio of clients," said Doyle Albee, president of MAPR. "We seek engagements with clients that are striving to pioneer change in their industries and all of these clients are driving innovation."
  • BIZ DEV: Liquid Iron Named AOR For Trading Technologies International
    Chicago-based Trading Technologies International, a global provider of high-performance professional trading software, hired Liquid Iron as its agency of record to launch its first full-scale marketing campaign targeting professional traders. The focus of the initial campaign centers on Trading Technologies' new, TT platform, which provides secure, high-performance market access and trade execution through the software-as- a-service delivery model. "This is the first time we've done a proper, full-blown ad campaign," said Brian Mehta, chief marketing officer at Trading Technologies. "In the past, our business model focused on one-to-one relationship management efforts to drive awareness of the new TT platform. As ...
  • BIZ DEV: The VIA Agency Named AOR For CertainTeed
    The VIA Agency was named first agency of record for CertainTeed, a brand of exterior and interior building products and a subsidiary of Saint-Gobain. Pile and Company handled the pitch. CertainTeed will work with VIA to target consumers directly to educate them on the benefits of its building materials. VIA teamed up with Zeno Group in this pitch. New work is slated for early 2017. "Our goal was to find an agency that would increase visibility for our brand and help us reach consumers so that they will identify us as a company with a 110-year legacy in high-quality building ...
  • BIZ DEV: Moroch Partners Named AOR For McDonald's Northeastern And Mid-Kansas Co-ops
    Following a review, Moroch Partners was named agency of record for two new McDonald's markets: the Northeastern Co-ops and the Mid-Kansas Co-ops, the latter of which is the largest Co-op in the U.S. in terms of geography. Stern Advertising previously handled both accounts. The Dallas-based independent agency will be responsible for all local marketing and communication efforts – including media, creative, public relations and social media services – for 85 restaurant locations. Moroch bested three agencies, including the incumbent, for the win. "Maintaining a relationship for 35 years takes a lot of hard work. Since 1981, when we won the ...
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