• by Amy Corr , November 9, 2016

Sentient Jet, a Directional Aviation company, tapped Boston-based CTP to develop and launch a new brand campaign promoting the company's record of service, quality and safety. The agency developed a new brand tagline – a more thoughtful way to fly – as part of a print campaign running in New York Times, The Wall Street Journal, Town & Country, Ritz Carlton Magazine, Departures, Aspen Sojourner and Aspen Magazine.

"As the private aviation industry continues to grow and evolve, it is increasingly important to be able to communicate our brand to our clientele," said Andrew Collins, president and CEO of Sentient Jet. "CTP's masterful rebrand clearly and creatively represents our commitment to service, quality and safety in a way that is very authentic to the brand, its history, and the direction we are headed."