• BIZ DEV: Lyst Names Anomaly London As Global AOR
    Lyst, a fashion e­-commerce site, tapped Anomaly London as its global agency of record, following a pitch. The agency is charged with communications strategy, creative campaigns and media planning duties. Anomaly's New York and Shanghai offices will aid London in agency efforts. Launched in 2010, Lyst partners with fashion designers and stores globally to provide people with a personalized way to shop everything fashion in one place. "We spent the first four years focused on building the Lyst product and when we turned our attention to the brand we wanted to work with a communications partner who shared our values ...
  • BIZ DEV: Fineman PR Adds Two Clients To Roster
    Fineman PR added HealthRIGHT 360 and Renteria Wines to its client roster. HealthRIGHT 360, headquartered in San Francisco, tapped the agency to expand the community health care provider's profile in California and increase its recognition nationally. HealthRIGHT 360 is presently constructing a five-story modern medical center in San Francisco that will provide a one-stop facility for comprehensive, integrated health care -- available to all. Fineman PR will work to position the company as a leader in the health sector as well as expand public awareness of its services and approach through multicultural and general market media outlets. Renteria Wines tapped ...
  • BIZ DEV: Donuts Inc Taps Upshot As AOR
    Chicago-based Marketing Agency, Upshot, was awarded work by Donuts Inc, a company that provides descriptive "not com" domain names. The agency's first work is to promote an effort between Donuts Inc and the Petfinder Foundation, using the domain MyRescue.dog. The promotion seeks to raise $100,000 to benefit shelters by encouraging rescue owners to post pictures and stories about their beloved pets. Each picture posted triggers a $10 donation to the Petfinder Foundation and each vote for your favorite pup receives a $1 donation. "Upshot shares that game changing mentality that we have," said Jeff Davidoff, chief marketing officer at Donuts ...
  • BIZ DEV: Mullen Lowe LA And Mediahub Nab California Avocado Commission
    In an effort to reach "new audiences in new places," The California Avocado Commission (CAC) tapped Mullen Lowe LA and Mediahub as its new creative and media agencies. "Mullen Lowe pushed us with bold, creative thinking and socially fueled ideas to create an emotional connection between consumers and California avocados," said Tom Bellamore, president of CAC. "They earned the business by demonstrating the value of placing dynamic content into the marketplace to get people thinking and talking about the unique qualities of California avocados." The California Avocado Commission spent $4.3 million on measured media in 2014, according to Kantar Media. ...
  • BIZ DEV: Anderson DDB Named AOR For Rexall and Rexall PharmaPlus
    Anderson DDB Health & Lifestyle (Anderson DDB) was named agency of record for Rexall and Rexall PharmaPlus, a Canadian retail pharmacy chain, following a review. Starting Sept. 1, the agency will perfoem all strategy, creative and media planning duties. "Health care is at the core of our business and Anderson DDB's strengths in both retail and consumer communications proved to be the best match for our needs," said Mary Kelly, executive vice president and CMO, Katz Group Canada Ltd. / Rexall Pharma Plus. "Anderson DDB provided a fresh perspective and we were impressed with their health and CPG experience, as ...
  • BIZ DEV: Grey New York Wins Best Buy Project Work
    Following its move away from a traditional agency of record model, Best Buy tasked Grey New York with its holiday campaign and home theater campaign. The holiday campaign will run from October through December and the home theater will run through January as a prelude to the Super Bowl. The assignment was awarded following a review that included 19 agencies, with four making it to the final round. CP+B was the incumbent agency and is working on a final assignment for Best Buy, the company's back-to-school campaign. Grey New York will handle creative development, design, social strategy and content, digital ...
  • BIZ DEV: Crossmedia Named Media Agency For Phoenix Suns And Phoenix Mercury
    Without a review, Crossmedia was named media agency of record for the NBA Phoenix Suns and WNBA Phoenix Mercury. The agency wlll handle media planning, buying, and analytics. Crossmedia supported the tipoff of the WNBA season in June, and will launch a new campaign with the Suns that will coincide with the start of basketball season in October. "The Suns and the Mercury have dedicated fan bases and we are thrilled to be working with them to continue to build their brands and fan engagement," said Kamran Asghar, Crossmedia's co-founder and president. Added Jason Rowley, president of the Phoenix Suns: ...
  • BIZ DEV: Full Contact Advertising Named AOR For Cambridge Savings Bank
    Following a review, Cambridge Savings Bank tapped Full Contact Advertising as its agency of record, charged with a rebranding campaign slated to launch in early 2016. Work will consist of digital and media strategy, along with a redesigned website. "Cambridge Savings wants to transform the way people think about banking," said Marty Donohue, co-creative director and partner at Full Contact. "They are clearly a brand on the move, and we are very excited to help them take the next great leap forward." Added Lisa Rodericks, senior vice president, chief marketing officer at Cambridge Savings Bank: "The Full Contact team has ...
  • BIZ DEV: Toth+Co Expands Relationship With Wrangler, Adds Western And Specialty Businesses To Roster
    Toth+Co has worked with Wrangler, a division of VF Corporation, for more than a decade, creating marketing communications for Wrangler's mass market-focused jeanswear for men, women and children. Based on this relationship, the agency has added the Wrangler Western and Specialty businesses to its roster. Additional Toth+Co clients include Tommy Hilfiger, Coach, Keds, Nautica, Timex, Ralph Lauren, J.Crew, Wrangler, L.L.Bean and Hyatt brands.
  • BIZ DEV: Interpublic Group Wins Global LATAM Airlines Group Account
    LATAM Airlines Group, which operates the LAN and TAM brands, selected Interpublic Group as its global agency network for the Americas, Europe and Oceania markets where the company operates. IPG bested four holding companies for the win. The review began in March. LATAM's new agency team will be responsible for planning, creative, media, performance, social networks and CRM in the 24 countries where TAM and LAN currently operate. A new agency named Graphene was formed and will work solely on LATAM Airlines. The IPG team will be led by McCann Worldgroup and IPG Mediabrands, and includes talent and tools from ...
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