Without a review, Crossmedia was named media agency of record for the NBA Phoenix Suns and WNBA Phoenix Mercury. The agency wlll handle media planning, buying, and analytics. Crossmedia supported the
tipoff of the WNBA season in June, and will launch a new campaign with the Suns that will coincide with the start of basketball season in October. "The Suns and the Mercury have dedicated fan bases
and we are thrilled to be working with them to continue to build their brands and fan engagement," said Kamran Asghar, Crossmedia's co-founder and president. Added Jason Rowley, president of the
Phoenix Suns: "Crossmedia has demonstrated a strong sense of media integration, planning, and tracking, and we are excited about the vast array of opportunities that lie ahead due to our new
partnership." The Phoenix Suns spent $891,000 on measured media in 2014, according to Kantar Media. Current Crossmedia clients include: GNC, White Castle, Madison Square Garden, Whole Foods Market,
New Era Caps, NYU Langone Medical Center, KIND Snacks, Viacom, Vita Coco and People Magazine.