Lyst, a fashion e-commerce site, tapped Anomaly London as its global agency of record, following a pitch. The agency is charged with communications strategy, creative campaigns and media planning
duties. Anomaly's New York and Shanghai offices will aid London in agency efforts. Launched in 2010, Lyst partners with fashion designers and stores globally to provide people with a personalized way
to shop everything fashion in one place. "We spent the first four years focused on building the Lyst product and when we turned our attention to the brand we wanted to work with a communications
partner who shared our values as a challenger brand," said Joanna Christie, head of brand and communications at Lyst. "We're delighted to partner with Lyst," said Camilla Harrisson, partner and CEO at
Anomaly London. "Their ambition, creativity and entrepreneurial hunger gels really well with Anomaly. We're planning to do something pretty special together." The appointment of Anomaly London marks
the office's fourth new business win in four months. The London office won Trainline in June, Cancer Research in July and Gordon's Gin in August.