Columbia University's Graduate School of Journalism selected Peppercom as its agency of record.

Procter & Gamble awarded Wieden & Kennedy interactive work on its global Old Spice account along with global assignments for Escada fragrance and Graham Webb hair-care.

Barilla, the Italian pasta and sauce brand, awarded OMD its global media planning and buying account, following a review. The agency bested incumbent Mediaedge:cia, Carat, Starcom and OMD for the win. Work on the $275 million account covers more than 20 markets, with the bulk of the business in Italy, US, Germany, France and the Nordics. The account will be run globally out of Italy.

AT&T consolidated its $3.4 billion media account with Mediaedge:cia. The agency bested OMD and GSD&M's Idea City who competed as one team, and Digitas for the win.

Merkley + Partners picked up media planning duties for all Pinnacle brands including Aunt Jemima, Duncan Hines, Hungry Man, Mrs. Butterworth's, Van de Kamp, Vlasic and Mrs. Paul's.

The National Hockey League tapped Cenergy Communications to handle all advertising/marketing duties for the U.S. launch of NHL Network. TV, print and online advertising will break mid-November, and will target both trade and consumers markets. Spending was not released.

Firehouse was awarded advertising duties for The Heart Hospital Baylor Plano. The agency is charged with developing a marketing strategy along with an integrated campaign of traditional and non-traditional tactics.

Kraft Foods moved creative duties on its $20 million Miracle Whip account from DDB Chicago to mcgarrybowen without a review.

Spanish clothing retailer Mango appointed Optimedia U.S. to handle all media planning and buying duties for the company's clothing lines, stores and store openings. The agency bested five other unnamed agencies for the win. Optimedia is also charged with promoting MNG by Mango's design collection by Penélope Cruz and her sister, Spanish dancer and actress Monica.

Domino's Pizza expanded its relationship with Crispin Porter + Bogusky, naming the agency as its general market media planning agency of record for its $170 million account. CP+B will assume responsibility for Domino's national general market and local media planning, effective January 2008. This expanded role comes several weeks after Domino's Pizza named CP+B its national creative agency of record with CP+B assuming responsibility for all Domino's general market creative, including television, print, and radio advertising.