Domino's Pizza expanded its relationship with Crispin Porter + Bogusky, naming the agency as its general market media planning agency of record for its $170 million account. CP+B will assume
responsibility for Domino's national general market and local media planning, effective January 2008. This expanded role comes several weeks after Domino's Pizza named CP+B its national creative
agency of record with CP+B assuming responsibility for all Domino's general market creative, including television, print, and radio advertising.
