Barilla, the Italian pasta and sauce brand, awarded OMD its global media planning and buying account, following a review. The agency bested incumbent Mediaedge:cia, Carat, Starcom and OMD for the win.
Work on the $275 million account covers more than 20 markets, with the bulk of the business in Italy, US, Germany, France and the Nordics. The account will be run globally out of Italy.
