• BIZ DEV: Laughlin Constable Named AOR For FRAM Filtration
    Following a competitive search, Laughlin Constable was named the agency of record for FRAM Filtration, manufacturer of oil and air filters. The agency is tasked with helping grow the brand by targeting DIY Millennials. "FRAM has been a leader in its category for many years and, at the same time, is at an inflection point as the market continues to evolve," says Mat Lignel, CEO, president of Laughlin Constable. "In partnership with the brand team, we are thrilled to help solidify its iconic status and have ambitious plans and ideas that we will execute in the next few months." FRAM ...
  • BIZ DEV: Erwin Penland Named First AOR For Kill Cliff
    Kill Cliff, a manufacturer of workout recovery drinks, named Erwin Penland as its first-ever agency of record, tasked with brand, strategy, content & social media elements. Kill Cliff was created by a Navy Seal as a healthier alternative to energy drinks, sports drinks and other post workout beverages. The drinks are high in carbohydrates and proteins, to replenish the glycogen stores used during a strenuous workout. "We have been fans of Kill Cliff for a long time; we were their clients before they were ours," said Con Williamson, chief creative officer and president of Erwin Penland. "They have an amazing ...
  • BIZ DEV: Firstborn Named Digital AOR For Tauck, Puritan's Pride
    Firstborn was named digital agency of record for Tauck, a provider of unique land and ocean tours. In addition, the agency was tapped as lead digital agency for Puritan's Pride, an online vitamin retailer, and part of the Nature's Bounty Company, which Firstborn has been working with on a project basis for the past year. Both companies  tasked Firstborn with evolving their digital presence. Firstborn was awarded the Tauck account following a review consisting of 10 agencies. Firstborn is the company's first lead digital agency. Tauck had an SEO/SEM agency prior and held an RFP recently and tapped Catalyst to ...
  • BIZ DEV: Grove Bay Hospitality Group Names Hi-gloss AOR
    Hi-gloss was named creative and media agency of record for Grove Bay Hospitality Group, a restaurant owner, operator and boutique consulting firm. The agency is tasked with leading marketing strategy, advertising, branding, creative, social media and media planning for the restaurant group. Hi-gloss will work with many of the company's restaurant brands, including Glass & Vince and Shula's 347, and support the launch of several new restaurant properties, including Big Easy Wine Bar & Grill and American Harvest. "It's smart people doing smart work," said Ignacio Garcia-Menocal, co-Founder and chief executive officer of Grove Bay Hospitality Group. "Hi-gloss assesses the ...
  • BIZ DEV: Diffusion Named AOR For Clapit
    Clapit, a social platform where emerging artists can showcase their talent in a positive and supportive realm, tapped Diffusion as its agency of record to increase awareness and drive user growth to its mobile app. Users can upload short clips of their talent to the app, with the best content receiving a "clap" from other users. The most clapped videos get pushed to the top of the feed, so up-and-coming artists can gain widespread acknowledgement. "We needed an agency that believed in our product and would accurately communicate our commitment to such a creative generation of singers, dancers and musicians," ...
  • BIZ DEV: Madwell Named AOR For New York City Marathon
    New York Road Runners named Brooklyn-based Madwell creative agency of record for the TCS New York City Marathon. BBDO New York was awarded the account in 2013 and Rage & Grace (now Cramer-Krasselt) later created "Get Your New York On," a campaign that ran for the past three years. Held annually on the first Sunday of November, the race features more than 50,000 runners, more than one million spectators and thousands of volunteers. The agency's campaign launched this month. "We chose Madwell for their big, creative ideas that brought to life the transformative power of running and the power of ...
  • BIZ DEV: Soylent Taps Wieden+Kennedy's The Lodge For Strategy, Creative
    Soylent, a line of meal replacement products, tapped Wieden+Kennedy's The Lodge to lead strategy and creative duties. The brand's new marketing platform includes an artificial intelligence spokesperson named Trish. The AI character will educate customers on how to use Soylent, how much to order, how to adjust frequency and finding new flavors. Soylent spent $443,000 on advertising the first 11 months of 2016, per Kantar Media.
  • BIZ DEV: Eastman Chemical Picks SCC For LLumar
    Eastman Chemical is naming Schafer Condon Carter (SCC) as its agency of record for the LLumar brand of window tints used in automotive applications. Pile & Company handled the formal national review that included 30 agencies. There was no incumbent. SCC will develop a fully integrated, creative communications platform that includes influencer marketing, public relations programming, digital advertising as well as social media outreach to drive consumer awareness and preference for the brand. Although LLumar develops residential and commercial applications as well, this partnership concentrates on automotive with the first work set to debut in June. It probably isn't surprising ...
  • BIZ DEV: The Republik Awarded Work For International Zinc Association
    The International Zinc Association named The Republik, Durham, to develop branded video content for use in paid and owned media. The brand has never had an agency of record. The campaign's goal is to make educate the world about zinc, which is found in sunscreen, yet accounts for 1/3 of 1% of its global usage. "While our initial search was for specific talent to develop branded video content, the learning curve for zinc, given its broad range of end-users and applications, is steep and changing partners is disruptive," said Rob Putnam, director of communications for the International Zinc Association. "In ...
  • BIZ DEV: Miele Names Barker As AOR
    Barker was named agency of record for Miele, tasked with handling traditional and digital tactical advertising, social media marketing, and promotional support for the premium appliance brand. "Barker truly understands the Miele Brand, particularly for the American consumer, and they bring the optimal level of strategy and creativity toward boosting sales and supporting our dealers," said Christian Schwarz, vice president of marketing for Miele. "They are also highly collaborative in coordinating with our central brand team in Germany as well as our other agency partners." Miele spent $11.4 million on measured media the first 11 months of 2016, per Kantar ...
« Previous Entries