Epsilon was tapped by GNC to handle the development and launch of the company's new loyalty program technology platform in the United States. The program allows members to earn points and collect rewards for purchases in-store, online and on mobile devices. "We chose Epsilon as a partner because their offerings are extremely flexible, and they understand what it takes to create deep, emotional connections with customers," said Paul Yater, chief information officer at GNC. "Additionally, Epsilon has the ability to scale and enhance these services as our business continues to grow." GNC spent $13.8 million on measured media the first …

Philadelphia-based Kimball Communications added four new clients in the insurance, non-profit and tourism industries. The Insurance Industry Charitable Foundation is an international nonprofit of insurance industry professionals that give back to their communities through grants, volunteer service and leadership. Kimball Communications has been hired to promote its 2017 Women in Insurance Global Conference. Mütter Museum hired the agency to create a campaign with a behind-the-scenes perspective on a new exhibit that explores the influenza pandemic from 1918-1919. Pennsylvania & Indiana Lumbermens Mutual Insurance Companies (PLM) is an insurer specializing in lumber and wood-related businesses. Kimball Communications is tasked with developing …

Following a request for proposal and review process, Cactus successfully retained the Colorado Lottery advertising account. Cactus has served as agency of record since 2007. "We're excited to continue our partnership with Cactus," said Christian Hawley, advertising manager at the Colorado Lottery. "Cactus understands our brand and most importantly has delivered outstanding results." Added Joe Conrad, founder and CEO of Cactus: "It's been an honor to serve as agency of record for the Colorado Lottery for the past 10 years. We're very proud of the partnership and the great results we've achieved together to maximize proceeds for the State of …

Following a pitch process, Coty Inc. tapped Droga5 as lead creative agency for COVERGIRL. Grey previously handled the account. "This is a huge opportunity to bring a fresh point of view to a deeply loved American brand. COVERGIRL has always sought to defy traditional beauty conventions and break boundaries through its inclusive approach, and we're looking forward to continuing to grow the brand's influence in beauty and culture," said Sarah Thompson, global CEO of Droga5. COVERGIRL spent $128 million on measured media the first 11 months of 2016, per Kantar Media.

Kahn Media was named PR and marketing agency of record for The Thermal Club, a private motorsports country club based in Palm Desert, California. The facility offers members access to three professionally-designed race tracks, full-time driving instructors, dining, fitness and family entertainment. The agency will oversee public and media relations, design and launch a new website, manage media events and promotions, develop digital marketing strategies, manage social media and produce video content. "You can drive a race car or exotic flat out on a challenging track while your family enjoys state-of-the-art fitness and family centers, gather at the end of …

Stradella Road was named agency of record for Real Mex Restaurants, a Mexican full-service casual dining operator. Real Mex Restaurants brands include El Torito, Chevys Fresh Mex, Acapulco, Las Brisas, El Torito Grill, Pink Taco, Who Song & Larry's and Sinigual. The agency will develop a unique social media voice for each of Real Mex Restaurants' eight brands. "The ability to share the stories and passion behind our food, restaurants and hospitality is an important part of forming a genuine connection with our guests," said Steve Greer, head of marketing, vice president of Real Mex Restaurants. "Stradella Road's unique approach …

Enterprise Ireland, the Irish government organization responsible for developing Irish enterprises in world markets, named Brand Definition as its North American agency of record. The agency will handle public relations, social media and content strategy to promote Irish businesses operating in North America. The United States and Canada are important commercial partners to Ireland. The United States is Ireland's second largest export market ($3 billion) and Irish companies employ tens of thousands of people across the country. "Ireland's commercial momentum and economic contribution in the United States and Canada is very strong," said Sean Davis, director of North America, Enterprise …

Ooyala, a video solutions company that enables companies to monetize video and TV across all screens, tapped Bob Gold & Associates to promote its range of products. "We are absolutely thrilled to join forces with Ooyala, a company that, for ten years, has been leading the charge to help deliver video content directly to consumers on every screen," said Bob Gold, president and CEO of Bob Gold & Associates. "With our agency's vast experience within the video delivery and OTT space, we are confident that we have the knowledge and resources to elevate Ooyala's impressive scope of products."

Brightpeak Financial, a division of Thrivent Financial, named Doner as its first agency of record. The agency will oversee brand strategy, marketing and advertising. First work will break later this year. Brightpeak Financial develops content, tools and financial planning products and resources for clients. The company currently work with more than 7,500 Americans nationally, with 80% of its services provided digitally. "If we are to attract a new generation to our products and services, we need to do things differently," said Lisa Steffes, CEO & president of Brightpeak Financial. "We were immediately impressed by Doner's ability to grasp our difference …

Marketsmith Inc. was tapped by American Financial Resources Inc. (AFR), a nationwide home mortgage lender, to develop digital marketing initiatives. The agency will support AFR's two divisions: eLEND, a B2C unit, and AFR Wholesale, a B2B company. "AFR chose Marketsmith for their unique data-driven approach to marketing, as well as their approach to understanding customers on a deeper level," said Jennifer LoBianco, chief marketing officer of AFR.