BIZ DEV: Cactus Successfully Retains Colorado Lottery Account

Following a request for proposal and review process, Cactus successfully retained the Colorado Lottery advertising account. Cactus has served as agency of record since 2007.

"We're excited to continue our partnership with Cactus," said Christian Hawley, advertising manager at the Colorado Lottery. "Cactus understands our brand and most importantly has delivered outstanding results."

Added Joe Conrad, founder and CEO of Cactus: "It's been an honor to serve as agency of record for the Colorado Lottery for the past 10 years. We're very proud of the partnership and the great results we've achieved together to maximize proceeds for the State of Colorado."

The Colorado Lottery spent $2.9 million on measured media the first 11 months of 2016, according to Kantar Media.



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