The agency will develop a unique social media voice for each of Real Mex Restaurants' eight brands.
"The ability to share the stories and passion behind our food, restaurants and hospitality is an important part of forming a genuine connection with our guests," said Steve Greer, head of marketing, vice president of Real Mex Restaurants. "Stradella Road's unique approach to social media and capabilities impressed our Real Mex team on all fronts."
Real Mex Restaurants spent $921,000 on measured media the first 11 months of 2016, per Kantar Media.
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