BIZ DEV: Stradella Road Named AOR For Real Mex Restaurants

Stradella Road was named agency of record for Real Mex Restaurants, a Mexican full-service casual dining operator. Real Mex Restaurants brands include El Torito, Chevys Fresh Mex, Acapulco, Las Brisas, El Torito Grill, Pink Taco, Who Song & Larry's and Sinigual.

The agency will develop a unique social media voice for each of Real Mex Restaurants' eight brands.

"The ability to share the stories and passion behind our food, restaurants and hospitality is an important part of forming a genuine connection with our guests," said Steve Greer, head of marketing, vice president of Real Mex Restaurants. "Stradella Road's unique approach to social media and capabilities impressed our Real Mex team on all fronts."

Real Mex Restaurants spent $921,000 on measured media the first 11 months of 2016, per Kantar Media.



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