BIZ DEV: Droga5 Named Lead Creative Agency For COVERGIRL

Following a pitch process, Coty Inc. tapped Droga5 as lead creative agency for COVERGIRL. Grey previously handled the account.

"This is a huge opportunity to bring a fresh point of view to a deeply loved American brand. COVERGIRL has always sought to defy traditional beauty conventions and break boundaries through its inclusive approach, and we're looking forward to continuing to grow the brand's influence in beauty and culture," said Sarah Thompson, global CEO of Droga5.

COVERGIRL spent $128 million on measured media the first 11 months of 2016, per Kantar Media.

Next story loading loading..