Beneficial Bank named LevLane as its public relations agency of record, adding community relations, social media relations and traditional media relations to LevLane's existing responsibilities as advertising agency of record. The total advertising and marketing budget is now estimated at $1-2 million.
Vanguard Group placed its advertising account in review. Y&R Brands currently handles the work.
Les Schwab Tire Centers selected Publicis in the West as its agency of record. The agency will be responsible for refining the Les Schwab brand positioning and developing creative. Digital media buying and planning will be handled by sister company, Optimedia Seattle. Publicis in the West was one of four agency finalists competing for the business. The search was conducted internally from the Les Schwab headquarters in Bend, OR.
Corona Light and Publicis have parted ways after one month, citing a possible conflict of interest on Publicis' part.
Universal McCann was awarded Charles Schwab's $100 million media planning and buying account. PHD previously handled the account.
The Women's Oncology Research and Development, a nonprofit organization that helps women defeat gynecological cancers, selected Publicis to develop an educational outreach program.
R&R Partners was awarded a corporate brand identity development project for Allegiant Air, which will unite the Allegiant, Allegiant Travel, Allegiant Air and Allegiant Vacation brands under one logo and tagline, positioning them as a complete travel company. Spending was not released.
Crown Imports named La Comunidad as its Hispanic agency of record for Corona Extra and Modelo Especial. The agency will lead all strategic planning, creative development and production for the brands.
Moroch has added another McDonald's co-op, this time in Wausau, Wisconsin, to its roster of clients. The scope of work includes strategic planning, development of creative and media buying and planning. Moroch will handle the assignment from its Milwaukee office.
Nationwide is keeping Universal McCann as its media buying agency of record following a review. The agency has worked with Nationwide since 2001. In addition to Universal McCann's previous media buying duties, which included national and spot TV and radio, the agency will now also handle print and out of home media. McKinney, Nationwide's creative agency of record, will continue to handle creative and media planning. The account is estimated at $200 million.