by Larissa Faw on Jun 30, 3:47 PM
Snack food company Calbee North America has appointed Chicago-based agency SRW Agency of Record. The company’s brands include Harvest Snaps and Popper Duos. SRW will lead marketing efforts across all Calbee NA brands with first work to debut later this year.
by Larissa Faw on Jun 27, 10:09 AM
Grainger has appointed gyro as the maintenance and repair provider's creative agency of record following a competitive review. Ogivly Chicago has held the business since 2013. Under the remit, gyro will support Grainger’s U.S. marketing strategy aimed at elevating awareness of the Grainger brand and how it is communicated to new and existing customers. gyro was named Grainger’s media agency of record in 2017 and is responsible for planning, buying and implementing radio, streaming audio and TV campaigns.
by Steve McClellan on Jun 26, 11:22 AM
Chubb, which bills itself as the world’s largest publicly traded property and casualty insurance company, has appointed Kepler Group as its digital media AOR. Kepler, with 5 offices in North America and Europe, will be supporting Chubb’s media planning and execution efforts in the US, UK and Australia. The appointment follows news last week
that Kepler has expanded its relationship with Fidelity Investments.
by Larissa Faw on Jun 25, 3:32 PM
William Hill is appointing 72andSunny as the European betting and gaming brand's creative agency after a four-way pitch. There was no incumbent agency. The initial collaboration will build upon William Hill’s recent brand campaign featuring Hill’s global brand ambassador heavyweight boxer Anthony Joshua. 72andSunny’s first work will launch across social, digital, TV and OOH in August. The lead markets are the UK and Spain.The pitch was run in-house by William Hill’s marketing and procurement teams.
by Steve McClellan on Jun 20, 2:59 PM
TGI Fridays, the casual restaurant chain, has selected McCann to handle its U.S. creative advertising account. The account will be based in McCann’s New York office. McCann will collaborate with sibling shop UM, which won TGI Friday’s estimated $45 million U.S. media account earlier
this year. “McCann values match our Brand Values,” stated Cindy Syracuse, the client's vice president of marketing. “They lead with great client service, deliver innovative thinking and break through creative." TGI Fridays, which first opened in New York in 1965, now includes 870 restaurants …
by Steve McClellan on Jun 18, 10:45 PM
Fidelity Investments, which has worked with Kepler for more than four years on CRM strategy and execution, has tapped the digital services firm to now manage programmatic media as well. Kepler, with five offices in North America and Europe, will be supporting Fidelity's U.S. efforts from its Chicago office.
by Steve McClellan on Jun 17, 3:31 PM
Travel-focused marketing agency MMGY Global has been selected by the Colorado Tourism Office as its lead marketing agency. The firm will be responsible for developing market strategy as well as tactical campaign deployment and measurement. The new contract also enables MMGY to establish an office in Denver’s RiNo district, which will support regional clients as well as other travel related brands based in the Colorado market.
by Larissa Faw on Jun 14, 12:21 PM
WYLD Edibles is hiring visual design agency Parliament to manage the Oregon-based edible cannabis company's strategic branding and marketing.
by Steve McClellan on Jun 12, 2:55 PM
Vision care company 1-800 Contacts has consolidated its advertising and marketing account with Portland, OR-based R2C Group. The company spent an estimated $33 million on measured media last year according to Kantar. With the consolidation R2C’s remit includes data-driven creative, media and analytics services. “As we look to the next phase of the company’s growth with new offerings, such as ExpressExam –our online vision exam–and our house contact lens brand AquaSoft, it became clear that R2C was the right partner to get our message in front of consumers,” stated Phil Bienert, CMO at 1-800-Contacts. The transition is in progress and expects …
by Steve McClellan on Jun 11, 1:00 PM
Pharmaceutical company Allergan has selected Publicis Group’s Spark Foundry as its U.S. media agency of record after a review, according to an Adweek report
. Incumbent MediaCom did not defend. The client spent nearly $380 million on measured media last year according to Kantar. An Allergan spokeswoman said that the company was not commenting on the development.