72andSunny Amsterdam Wins William Hill

William Hill is appointing 72andSunny as the European betting and gaming brand's creative agency after a four-way pitch. There was no incumbent agency. 

The initial collaboration will build upon William Hill’s recent brand campaign featuring Hill’s global brand ambassador heavyweight boxer Anthony Joshua.

72andSunny’s first work will launch across social, digital, TV and OOH in August. The lead markets are the UK and Spain.
The pitch was run in-house by William Hill’s marketing and procurement teams.

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