The Central Pennsylvania Convention & Visitors Bureau (CPCVB) is hiring Allen & Gerritsen (A&G) to lead a major re-branding effort. The rebranding will put more emphasis on Centre County as a destination in of itself beyond the famous university that it is home to-- Penn State. A&G will head up this strategic re-branding, aided by several local marketing firms selected during the RFP process including, Loaded Creative, 3Twenty9 Design/Hello Social Co., Seven Mountains Media and Centre Daily Times/McClatchy.
Mother NY has been awarded the estimated $40 million advertising account for Wrangler jeans. The award follows the decision by former parent VF Corp. to spin off its jeans labels into a separate publicly traded company called Kontoor Brands Inc. The spin-off was completed earlier this month, the company confirmed. In addition to Wrangler Kontoor Brands will include the Lee and Rock & Republic brands, and the VF Outlet business.
St. Petersburg, FL-based Paradise Advertising & Marketing has been appointed agency of record for Kahwa Coffee Roasting Company. Paradise will provide strategic planning, brand development, creative services, public relations, advertising media and data analytics for the 13-year old St. Petersburg-based coffee brand. The client will also receive business development and sales channel strategy consulting services from agency co-owners Barbara and Tony Karasek to help with their business expansions in wholesale, retail cafe, grocery, and e-commerce channels.
Daimler Trucks North America (DTNA) is adding Iris Concise, the strategic and consultancy arm of creative network Iris, to the company's agency partner roster to upgrade its aftermarket customer loyalty program. The revitalized program will initially target small to mid-sized business customers using DTNA’s ecommerce platform. Expansion plans are in the works for next year.